December 14 2021  |  Industry News

DFWC Academy has re-launched with new course and website

By Laura Shirk

The Duty Free World Council (DFWC) has re-launched its DFWC Academy with a new confectionery training course and a new Academy website.

The developments will be followed in early 2022 by the launch of a new accredited Certificate course in Duty Free and Travel Retail.

The confectionery course, in English and Spanish, is available from December 13 free of charge for all frontline retail staff, all brand owner staff involved in supplying the industry, and any third party service providers they engage.

The course is based on the Code of Conduct for the category which was created earlier in the year by the Council with input from many of the industry’s leading brands and retailers. It has been created to assist staff interpret and implement the Code in response to industry requests.

DFWC President Sarah Branquinho said: “Today is a proud day for the Council and the Academy. Significant effort has been expended in the past months to find a new strategic partner, ACI World, and create a new Academy, and this is the first in a series of new courses to be developed.

“Enrolment is free of charge, and I want to thank the category sponsors, Mondelez International, Nestle and The Hershey Company. Without their financial support and category insights, development of a free-to-user course would not have been possible. My thanks also go to our AAG (Academic Advisory Group) members for their dedication to the relaunch of the Academy and their invaluable expertise in guiding course development.”

Registration for the Academy’s new Certificate course will open in January 2022 and the launch of this flagship program will offer students the opportunity to learn more about all aspects of the industry: the business models, main players, shopper insights and how to optimize sales.

AAG Chair Aude Bourdier commented: “There has been such a loss of talent in our industry in the past 18 months; the provision of bespoke industry training is now more important than ever, and it is the Academy’s role to provide this support to our global industry.”

Academic Advisory Group members are: Aude Bourdier – Chair (Brown-Forman), Sarah Branquinho, Frank O’Connell and Gerry Murray (DFWC), Maureen O’Hara (ARI), Mona Al Ali (Dubai Duty Free), Barry Geoghegan (Duty Free Global), Tobias Baude (Imperial Brands PLC), Erin Lillis (Lacoste), Soufyen Amaar (Lagardère), Carine Ruiz (L’Oréal), Carlos Granados Moyano (Mondelez), John Rimmer (TFWA) and Nicola Wells (USP).

Further details on the Academy and its courses can be found at


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