December 3 2019  |  Industry News

TOUS teams up with Emma Roberts to find “the almost perfect gift”

By Hibah Noor

Emma Roberts and the iconic TOUS round box star in the campaign with a musical theme

Leading up to the festive season, Spanish jewelry brand TOUS has launched a new campaign to tell the story of the “almost perfect gift”.

The campaign marks TOUS’ first musical in which actress Emma Roberts shares a story that celebrates the joy of giving, while making fun of the brand’s round box and how hard it is to wrap.

With a touch of comic whimsy, the campaign celebrates the excitement of finding and giving that “almost perfect gift”. Featuring a specially created song and dance choreography, the holiday initiative aims to convince the audience that they don’t need to worry about wrapping because what really matters is what’s inside. Hence the tagline: Hard to wrap, easy to love.

Holiday goers around the world will get the opportunity to sing and dance along. To generate awareness and expand reach, the campaign will be broadcast on television in Spain, Mexico, Portugal and Russia and shown in cinemas in Poland, Ukraine and the Czech Republic. It will continue to promote interest via digital media, external media and global press.

Additionally, social influencers from across the globe will endorse the challenge of wrapping “the almost perfect gift”, through the #tousunboxing challenge, which will be live on Instagram during the month of December. To establish momentum, Emma Roberts will initiate the challenge through her personal account.


Brand News

March 22 2023

Radico Khaitan unveils Sangam World…

The whisky will be launching in travel retail in April 2023

March 22 2023

​Ferrero to bring biscuit and tablet…

The event is taking place in West Palm Beach, Miami from April 18 to 21

March 21 2023

DFS Group presents 11th Masters…

The event showcased products curated from 50 brands to over 300 collectors

March 20 2023

Valentino Beauty unveils Born in…

Dilraba Dilmurat, the brand's Fragrance Spokesperson for Asia-Pacific, attended the launch event

March 20 2023

FOREO Travel Retail rolls out Swedish…

The omni-channel campaign launched on March 20

March 20 2023

​Glenfiddich pop-up makes Middle…

The Perpetual Collection pop-up will be at the Dubai Airport until March 31

March 17 2023

​L’Oréal and Dufry launch Valentino…

This is the brand's first permanent make-up counter in Travel Retail Europe

March 17 2023

L’OCCITANE Group brings Grown Alchemist…

The brand's first airport counter is at Heinemann in Sydney Airport

March 17 2023

​Henkell Freixenet forms five-member…

The new management structure reflects the international reach of the company

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap