TFWA introduces 'Innovation Square' concept at TFWA World Exhibition & Conference
TFWA is set to launch Innovation Square at this year's TFWA World Exhibition & Conference in Cannes
TFWA has announced details of a new Innovation Square concept, set to debut at TFWA World Exhibition & Conference 2025.
Innovation Square is dedicated to the very best in travel retail, showcasing forward-thinking experiences and solutions. Shining a spotlight on breakthrough retail innovations and technologies, to sustainable business models and the future of travel retail experience, the venue will be a hub of discovery, new thinking and best practice sharing.
An exclusive venue located in a prime position at the foot of the Palais des Festivals steps, this initiative will allow brands, retailers, airports, and creative agencies to showcase in a unique position at the heart of the world’s largest travel retail trade show. The space is available for private hire throughout the week of the event (September 29 to October 2, 2025) and will remain accessible until 21:00 each day in order to facilitate additional networking opportunities. It will also host TFWA’s workshop sessions before doors open to the exhibition halls.
Philippe Margueritte, TFWA President, said, “Innovation lies at the core of TFWA's mission to drive value within the travel retail industry. This year, we are taking a bold step forward with the addition of a unique platform for all stakeholders to showcase their leadership in areas such as customer experience, technology, sustainability, artificial intelligence, and more.
“The Innovation Square is not just a display; it is a celebration of creativity and progress where all stakeholders will be able to spotlight groundbreaking achievements. The enthusiasm surrounding this project is palpable as it is designed to foster an environment of learning, innovation sharing, and networking - three pillars that stand at the heart of TFWA's mission.
“As the industry gathers to explore new opportunities, this platform will undoubtedly become a nexus for collaboration and inspiration in travel retail.”
For more information, including how to register your interest in the Innovation Square, please contact i.regnier@tfwa.com.
