March 25 2025  |  Associations

TFWA reveals ‘new look’ for TFWA Asia Pacific Exhibition & Conference 2025

By GTR Magazine Editor


The TFWA Asia Pacific event will take place in Singapore, May 11-15

The TFWA Asia Pacific Exhibition & Conference returns this year with a refreshed new look and an enhanced networking program.

The event’s new scenography blends timeless design with a distinct style for the 2025 edition. Public areas will be connected by a cohesive thread of design elements, featuring organic shapes, contrasting materials, and a warm color palette. Natural greenery and pale wood screens is expected to create a harmonious atmosphere. Iconic totem components inspired by the city of Singapore, such as the unmistakable Supertrees from the Gardens by the Bay, will add a local touch while serving as prominent signposts for program information and wayfinding within the exhibition.

The revived concept will be brought to life through furniture and decoration that is welcoming, functional, modern, eco-friendly, and comfortable, flowing through all service areas (such as the registration area, bars, business and press centers, rest areas and ONE2ONE meeting rooms), complementing the exhibitor stands. To allow for additional time for business meetings between exhibiting brands and visitors in the halls, TFWA Asia Pacific Exhibition will now open at 13:00 on Monday.

The networking agenda has been curated to ensure maximum opportunities for delegates to chat over business, including a coffee break. A Welcome Cocktail will take place on Sunday, May 11 at Gardens by the Bay. Themed the ‘Enchanted Gardens’, the cocktail will have a futuristic ambiance as an homage to the conference and exhibition’s focus on the next generation of travel retail.

The TFWA Asia Pacific Lounge will be returning on Monday, Tuesday and Wednesday, with extended timings from 18:00 to 21:00 at level 4 of Marina Bay Sands. It will feature an expanded space for both indoor and outdoor socializing and new decoration, while food will be served to make the evening even more memorable.

TFWA Asia Pacific Exhibition & Conference will run from Sunday 11-15 May, 2025, and take place at Marina Bay Sands Expo & Convention Centre, Singapore.

Changi Airport Group is the official host of this year’s TFWA Asia Pacific Conference, which is also supported by local partners of the City of Singapore and the Singapore Exhibition & Convention Bureau.

Philippe Margueritte, TFWA President, said, "At TFWA, throughout our history we have prided ourselves on consistently striving to offer the best and most valuable experience possible to our members and visitors to our events. The ‘new look’ we will be bringing to Singapore is a demonstration of our commitment to ensuring we offer our industry the finest business environments and dedication to adapting to an ever-changing future, while retaining the status of our events as diary essentials.”

China Duty Free will be the conference's diamond sponsor and Avolta will be the conference's platinum sponsor. The welcome coffee will be sponsored by Mondelēz International, Lindt will sponsor the networking coffee and SKROSS will provide charging stations. Qatar Duty Free will be the TFWA Asia Pacific Lounge main partner, and snacks and refreshments will be provided by Duty Free Global, Crafter’s, Herita Marzotto Wine Estates, Heineken, Wonderful Pistachios and Perfetti Van Melle at the TFWA Asia Pacific Lounge.

All those planning to attend are advised to keep an eye on TFWA’s website and social channels for the latest information.

For the full event program, click here.

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