Whyte & Mackay returns as Gold Sponsor for APTRA India Conference 2025
The Dalmore – the fastest growing Luxury malt brand, according to IWSR 2019-2023 by volume
Whyte & Mackay, a leading force in the spirits industry with a legacy of crafting Scotch whisky for over 175 years, is returning to the 2025 APTRA India Conference as a Gold Sponsor.
The event, set to take place in Mumbai on April 7-9, will bring together key stakeholders in the duty-free and travel retail industry to collectively explore the vast potential of the Indian market.
As a Gold Sponsor, Whyte & Mackay said it is delighted to support APTRA as part of its mission to provide practical solutions to drive category growth through collaboration and innovative tailored initiatives, in order to play a leading role in shaping the future of duty free in the region.
Capturing the Modern Luxury Consumer
Building on the success of the 2024 event, Whyte & Mackay is committed to progressing the conversation around the evolution of the Indian Modern Luxury Consumer.
Clarisse Daniels, Whyte & Mackay Regional Director Global Travel Retail, will once again take to the conference stage to share her insights and expertise. Last year Daniels participated in an insightful panel discussion that highlighted Indian consumers’ taste for Single Malt, and the significant growth potential in travel retail for both this demographic and this category. This year Daniels will focus on addressing the luxury experience expectations of Indian Modern Luxury Consumers, in order to drive footfall and conversion.
Whyte & Mackay's Regional Director Global Travel Retail Clarisse Daniels with Business Manager Middle East, Indian Subcontinent and Africa Travel Retail, Snehanshu Verma
“I am excited to be partnering with APTRA once again and look forward to engaging with industry partners to share our insights, learnings and ideas on how we can drive headline growth together in the region,” Daniels commented. “Whyte & Mackay continues to experience significant and category-leading growth in the Middle East and India, which is underpinned by Indian consumers seeking high-quality and great-tasting single malts.
“However, we know that what brought us this far, won’t take us to the next level,” she said. “We are therefore continuing to invest in understanding the consumer journey, building shopper and category insights, and obtaining real clarity about how best to optimize them. We recognize that our best route to growth is to grow the whole category, and we want to share our thoughts on the high value spirit opportunity – and the consumers and shoppers it serves.”
Decades of experience working on luxury brands, including The Dalmore – the fastest growing Luxury malt brand (according to IWSR 2019-2023 by volume) – have left Daniels well placed to discuss what luxury means to modern consumers.
Whyte & Mackay is also renowned for its pedigree portfolio, which includes award-winning brands such as The Dalmore, Jura, Fettercairn, and Tamnavulin. As the Indian market continues to embrace premium spirits alongside luxury brands, Whyte & Mackay underlined its commitment to bringing exceptional whisky experiences to travel retail consumers, by building on its deep understanding of premium trends and evolving shopper behaviors.
“Last year’s inaugural APTRA India Conference was a true eye-opener, revealing the immense potential for growth this region holds. The intimate setting allowed for meaningful discussions with customers and suppliers. I look forward to strengthening those connections as we work together to seize the great opportunities ahead of us all,” Daniels concluded.
