October 9 2024  |  Associations

WITR+ raises €25,800 for the FRASI Bike to School project

By GTR Magazine Editor


The impressive dollar amount raised is enough to purchase bicycles for 200 children in need

Women in Travel Retail+ (WITR+) is thrilled to announce that it has far exceeded its donation target for its elected charity for 2024: the FRASI Bike to School project.

The charity was nominated by WiTR+ member and Essence Corp’s Vice President, Patricia Bona. In a country where children walk a considerable distance to get to school, its goal is to help prevent girls and boys from dropping out of schools by providing them with means of safe transportation. Dire economic circumstances in Sri Lanka are leaving children with no option but to quit school – losing out on education and, in many cases, their only daily guaranteed meal.

In response to this problem, FRASI launched the Bike to School project to provide students with a bicycle plus accessories and training so they have everything they need to get to and from school safely and efficiently.

WiTR+’s goal was to raise €15,000, which would provide 100 children with bicycles but, thanks to generous donations from Victoria’s Secret, Brown-Forman and many donations from attendees to WiTR+’s various networking events throughout the year, the charity has collectively managed to raise an impressive €25,800 – which is enough for bikes for 200 children.

"Thanks to WITR+ members’ generosity, our initial goal of delivering 100 bicycles to students was surpassed, and FRASI is now organizing a second delivery focusing especially on young girls. Together we did it! We are grateful that 200 students will receive access to education, be safe on the roads and be proud to own a bicycle," said Bona.


A picture of the WITR+ event at this year's TFWA Cannes World Exhibition & Conference

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