Philip Morris International Duty Free renames to PMI Global Travel Retail
IQOS products feature at Switzerland's Geneva Airport
PMI Duty Free, a subsidiary of Philip Morris International (PMI) has announced its evolution to PMI Global Travel Retail.
The change is said to reflect the “changing landscape of the travel retail industry and the company’s unwavering commitment to delivering innovative and elevated retail experiences to global travelling adult nicotine users”.
Beste Ermaner, Vice President, PMI Global Travel Retail, said, “The travel retail landscape has evolved dramatically since its inception. Our new name, PMI Global Travel Retail, reflects this evolution and our dedication to meeting the changing needs of today’s sophisticated global travelling adult nicotine users and positions us at the forefront of an industry increasingly defined by experience, integration, and global connectivity. We are excited to embark on this new chapter and continue to provide exceptional experiences for our consumers.”
The transition to PMI Global Travel Retail signifies more than a mere name change, marking the company’s evolution from a transaction-focused model to one that offers an elevated, experiential retail experience. As global travel rebounds and consumer behaviors shift towards digital, omnichannel, and personalized experiences, PMI Global Travel Retail is “embracing a future defined by innovation, growth, and transformative retail experiences for traveling adult nicotine users worldwide”.
IQOS, VEEV and ZYN products stand out with Dubai Duty Free
“PMI Global Travel Retail plays a vital role in driving PMI’s smoke-free vision forward,” Ermaner added. “This transition exemplifies the strategic role PMI Global Travel Retail plays in PMI’s smoke-free ambitions. By pioneering multi-category roll-out of our smoke-free products, PMI Global Travel Retail will continue delivering unique experiences to more than 350 million traveling adult nicotine users worldwide, supporting conversion to better alternatives and enhancing the equity of our innovative brands globally.”
PMI Global Travel Retail invites traveling adult nicotine users to explore its refreshed, innovative approach and discover the future of travel retail firsthand.
Delivering a Smoke-Free Future
Philip Morris International is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products.
Since 2008, PMI has invested US$12.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies.
In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. The US Food and Drug Administration has authorized versions of PMI’s IQOS Platform 1 devices and consumables and Swedish Match’s General snus as Modified Risk Tobacco Products.
As of December 31, 2023, PMI’s smoke-free products were available for sale in 84 markets, and PMI estimates that approximately 20.8 million adults around the world had already switched to IQOS and stopped smoking. Smoke-free products accounted for approximately 37% of PMI’s total full-year 2023 net revenues.
