Changi Airport refreshes Changi Rewards loyalty program
Changi Airport has revamped its Changi Rewards loyalty program
Changi Airport has refreshed its loyalty program, Changi Rewards, with a host of changes to elevate customer experience.
Part of what makes the Changi Airport experience memorable for visitors is its vibrant shopping and dining scene, bolstered by a robust retail ecosystem. Changi Airport Group (CAG) constantly strives to elevate the customer experience through every touchpoint, including its eclectic mix of brick-and-mortar shops across all terminals and Jewel Changi Airport (Jewel), e-commerce platform iShopChangi, digital payment solution Changi Pay, and loyalty program Changi Rewards.
Membership for Changi Rewards is free, with more than two million members on the program today. Members can earn shopping rebates in the form of points from most shops and restaurants across Changi Airport’s terminals and Jewel. A myriad of rewards are available for redemption from the extensive catalogue, including Jewel attraction tickets, e-vouchers for use in Changi Airport and Jewel, parking vouchers, Krisflyer miles, and more.
GST-absorbed (Goods & Service Tax) shopping at most shops in the public areas of Changi Airport’s terminals is another unique feature of the program, allowing members to enjoy 9% GST savings on their purchases throughout the year.
Jeffrey Loke, Senior Vice President of Pricing and Commercial Strategy at Changi Airport Group, said, “With the Changi Rewards refresh, we aim to give both loyal and new customers even better reasons to shop and dine at Changi Airport. One upcoming enhancement that members can look forward to is being able to directly offset your payments at Changi Airport’s terminals, Jewel, and iShopChangi with Changi Rewards points.”
“CAG’s strong push to lift the customer experience and enliven our retail and dining scene also helps our tenants by pulling in footfall, which is why we have a constant pipeline of exciting initiatives and events, including the much-anticipated year-end Changi Festive Village,” he added.
During their birthday month, all Changi Rewards members used to earn double bonus points on their first transaction (capped at S$1,000, US$780) with a minimum spend of S$10 (US$7.80).
The refreshed loyalty program includes complimentary parking offers
While regular members continue to enjoy this perk, Gold and Platinum members now receive S$20 and S$40 worth of Changi e-Voucher Flexi respectively on the first of their birthday month. These vouchers can be used at any participating outlet at Changi Airport’s terminals and Jewel.
Previously, Gold members were required to spend a minimum of S$35 (US$27) to redeem one hour of free parking at Changi’s terminals. This is now enhanced to one hour of free parking daily, with no minimum spend. The Changi Rewards refresh also includes the introduction of a new premium tier called ‘Monarch’, to serve its most esteemed customers.
Monarch members are treated to a 4% rebate on their spending, in the form of eight times the amount of Changi Rewards points earned by Changi Rewards’ Member tier, without any points cap.
Year-round complimentary parking at all Changi Airport terminals and Jewel with more than 20 reserved parking spots, highly personalized 1-on-1 shopping and dining reservation services from the dedicated Monarch Concierge team, and S$60 (US$47) worth of Changi e-Voucher Flexi for birthday months are just some of the other enticing benefits.
A by-invite only membership tier, Monarch members must attain a qualifying spend of S$25,000 (US$19,515) across 12 months at Changi Airport, iShopChangi or Jewel, among other criteria.
Members across all tiers are entitled to a plethora of perks. In addition to GST-absorbed shopping at participating outlets in the public areas of Changi Airport’s terminals, members can earn double rewards points for both Changi Rewards and CapitaStar programs when they shop at Jewel and receive exclusive invitations to events and experiences, like Changi 1st launches.
A 12-month rolling expiry now applies to all membership tiers. Earned points for each program year used to expire each year on 30 June. Points are now valid for 12 months from the point of earning them, giving members more time and flexibility to redeem their points.
