May 13 2024  |  Airlines & Airports

Heinemann and BWC Forwarders consortium wins Noida International Airport tender

By Hibah Noor

India’s Noida International Airport (NIA) has awarded the concession for retail and duty free to a consortium of Heinemann Asia Pacific and BWC Forwarders Private Limited.

This includes the concession for duty-free, to be operated by Heinemann, as well as master concessions for domestic retail and international duty-paid retail, to be operated by BWC Forwarders.

According to NIA, passengers travelling through the airport will have a seamless and engaging experience with the Heinemann-branded stores. A first in domestic retail environment in India, an innovative market walkthrough concept will transform the shopping experience for domestic passengers with a wide selection of leading international brands and renowned Indian labels featured.

NIA underlined a focus on incorporating elements of local culture and heritage to showcase the artisanal traditions of Uttar Pradesh, with an array of elegant regional artefacts, textiles, woodwork, jewelry, and metalwork, among other locally sourced masterpieces. “The offerings will instill a strong sense of place and captivate passengers with the timeless allure of Uttar Pradesh's handicrafts and souvenirs, presenting a vibrant and exquisite collection that celebrates the artistry and cultural diversity of the region,” NIA stated.

The duty free outlet at the airport will offer a wide selection of premium brands, with categories including premium liquors, tobacco, confectionery, perfumes, cosmetics, fragrances, and confectionery. Fashion accessories, regional handicrafts, souvenirs, ayurvedic products, packaged food, as well as a variety of teas, coffees and spices will also be available.

Christoph Schnellmann, Chief Executive Officer, Noida International Airport, said, “As we continue to develop Noida International Airport into a world-class facility, this partnership will provide a seamless blend of duty-free and retail shopping, catering to the diverse needs of our travelers. This will enable access to an array of premium and experiential options that will ensure our passengers' time at the airport is both enjoyable and memorable. We believe this collaboration will set a new standard for airport retail, creating an unparalleled shopping experience for travelers at Noida International Airport.”

Marvin von Plato, Chief Executive Officer, Heinemann Asia Pacific, added, “We are excited to soon start operations at Noida International Airport together with our Indian consortium partners BWC Forwarders. The Indian growth story, particularly when it comes to travel and aviation, is an extremely exciting onwards and upwards journey to be a part of. We deeply thank the NIA team for their trust in appointing us as their very first retail partners. Together with BWC, we look forward to crafting an exceptional retail environment at Noida, and to continuously grow our shared business in India for the long term.”

Raja Bommidala, Director, BWC Forwarders, commented, “We are looking forward to partnering with Heinemann to bring a truly world-class traveler experience to India, merging BWC Forwarders’ wealth of supply chain and logistics experience in Indian travel retail, with Heinemann’s global expertise and track record of operational excellence. We are proud to be part of Noida International Airport, the world's newest gateway to India.”

Noida International Airport will connect the greater Delhi area and Western Uttar Pradesh with other cities in India and the world, combining "Indian warmth and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India". The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year.

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