English scent icon Ms. Jo Malone CBE redefines the super-premium vodka category with launch of Jo Vodka
Jo (seen here) and Master Distiller Joanne Moore partnered to curate a new trilogy of luxury fusion vodkas designed to stir the senses. The trio will launch globally in partnership with Avolta across 100 airports
This month, Jo the globally celebrated entrepreneur responsible for creating some of the world’s most famous and iconic scents, is set to creatively redefine the super premium vodka category with a multi-sensory experience for consumers. Jo Vodka will launch with a trilogy of luxury fusion vodkas, available directly from Jo Vodka online and set to launch exclusively in over 100 duty frees worldwide in partnership with Avolta from July 1.
The new trilogy of fusion vodkas invites consumers to indulge in a masterfully curated taste journey, marking a bold new era in Jo’s visionary legacy. Known for her revolutionary work in fragrance and her rare gift of synaesthesia, Jo brings a unique perspective to the world of spirits.
Developed over 12 months in close collaboration with Master Distiller, Joanne Moore, embracing the role of alchemist, the duo set out together to craft a luxury signature vodka fusion 101, The Purist. The meticulously refined base acts as the cornerstone of the trilogy, from which each of the following fusions are brought to life.
"I was thrilled to work with Jo on this project, she has always been a creative icon to me in the world of fragrance. The collaboration gave us the chance to harmoniously merge our expertise in scent and taste, delicately infusing natural botanicals and unique flavour combinations to create a stunning range of fusion vodkas designed to awaken the senses," says Moore.
The Jo Vodka trilogy will feature:
101, The Purist: A jewel of luxury and elegance, exuding confidence with its uncomplicated character, clean aroma and exceptional smoothness
102, The Bohemian: The freethinker created for sunny days and beach evenings with citrus notes of bergamot, pomelo, bay leaf and yuzu
103, The Artist: Eccentric and madly flamboyant with floral notes of rose, neroli, pink peppercorn and sencha
"I’ve always been curious whether my sense of smell could transcend its boundaries and be reimagined in the world of taste. With Jo Vodka, I believe we’ve achieved exactly that. Each fusion captures a distinct emotion crafted to compliment how you feel in different moments and transport you to different places. We worked tirelessly to perfect The Purist 101, as it is the base of the trilogy acting as a blank canvas for each unique fusion to be created. I am so excited to launch this new venture and hope the Jo Vodka trilogy stirs the senses like never before," says Jo.
The exclusive listing with Avolta will launch Jo Vodka to a global audience, listing in 100 airports worldwide from the UK & Europe to Asia, North America and South America, all three luxury fusion vodkas will be available in duty free for £29.99 (US$40.00)
David de Miguel, Global Category Head of Liquor at Avolta adds, “At Avolta, we’re passionate about redefining the travel experience and that means offering travelers something truly exceptional at every step. We are excited to exclusively bring Jo Vodka's bold and creative new trilogy of super premium vodkas to airports all over the world. It’s another way we’re delivering on our strategy to make every journey more memorable.”
