Philip Morris International GTR expands ZYN offer at Dubai International Airport
Accelerating a smoke-free future: Find your ZYN at Dubai International Airport
Philip Morris International (PMI) Global Travel Retail has introduced revamped ZYN nicotine pouches at one of the world’s major travel hubs, Dubai International Airport.
The new ZYN portfolio reveal today (June 27) at DXB is said to signify a “momentous step in PMI GTR’s smoke-free journey”.
Beste Ermaner, Vice President PMI Global Travel Retail, said, “As a key driver of PMI’s smoke-free transformation, PMI Global Travel Retail continues to champion PMI’s Smoke-Free Portfolio with retail excellence across the globe. Together with our partners, we are accelerating positive social change and the shift toward better smoke-free alternatives. ZYN is a testament to our commitment of providing legal age nicotine users a diverse portfolio that caters to their evolving preferences.”
Ermaner underlined PMI’s ambition to generate more than two-thirds of its net revenues from smoke-free products by 2030. “ZYN is already contributing significantly to this effort and supports PMI’s ambition to accelerate the end of smoking. ZYN is the number one nicotine pouch brand worldwide, currently available in over 35 markets globally and in 24 Global Travel Retail locations. As a pioneer and leader in the category, the revamped ZYN portfolio, including the new 1.5mg nicotine pouches, reflects PMI’s strategy to address the unmet needs of legal age smokers seeking smoke-free alternatives that are free of tobacco leaf,” she said.
ZYN ranks as the number one nicotine pouch brand worldwide
With the launch of revamped ZYN nicotine pouches, PMI GTR has unveiled a new ZYN promotional zone at DXB. This dedicated space expresses the latest ZYN design and new product range, guiding legal age nicotine users with tailored information on the category, brand, and product understanding. The new zone boosts ZYN’s brand visibility and presence in one of the world’s busiest airports, providing an engaging brand experience for legal age smoker travelers.
“With the opening of new ZYN promotional zone, PMI GTR continues to strengthen ZYN’s leading position as the world’s number one nicotine pouch brand and to deliver premium experiences in Global Travel Retail,” Ermaner added.
The new ZYN portfolio reveal at DXB is said to signify a “momentous step in PMI GTR’s smoke-free journey”
ZYN offers a flight-friendly nicotine delivery option and it is used orally by placing a pouch between the gum and the lip. Importantly, it produces no smoke, vapor, or smell and releases 99% less harmful chemicals compared to cigarettes. Each pouch is crafted with high-quality nicotine and food-grade ingredients and contains no tobacco leaf. At Dubai Duty Free, ZYN is available in two sizes (mini and regular), various flavors (Cool Mint, Spearmint, Menthol, Black Cherry, Blackcurrant, Coffee), and nicotine strengths.
