Nikka and Monarq Group extend partnership to US duty free cruise channel
Monarq Group and Nikka extend their distribution agreement to include the US duty free cruise sector
Nikka, a pioneer in Japanese whisky known for its exceptional craftsmanship and heritage, has extended its partnership with leading premium spirits distributor Monarq Group.
This renewed collaboration marks a strategic step to deliver Nikka’s award-winning whisky and spirits portfolio to the US duty free cruise channel, one of the most dynamic and fast-growing travel retail sectors.
Through this extended distribution agreement, Monarq Group will harness its extensive expertise and strong presence in the US cruise travel retail market to introduce Nikka’s celebrated range.
The Nikka portfolio includes Nikka Whisky From The Barrel, as well as the acclaimed Coffey Vodka and Coffey Gin
Kentaro Yamamoto, Regional Manager of Business Development for Nikka, said, “We are pleased to further strengthen our partnership with Monarq Group to include the strategic US duty free cruise channel.
“As this segment continues to rebound and grow, it presents an exciting opportunity to connect with international consumers seeking high-quality and distinctive spirits. We are truly delighted that this opportunity allows us not only to continue serving our loyal Nikka customers, but also to deliver our products to those who have yet to experience them. Monarq’s proven track record and understanding of the channel make them the ideal partner to pursue this endeavor.”
Robert de Monchy, Founder and CEO of Monarq Group, added, “After a successful roll-out of Nikka in Mexico and the Caribbean markets, we are proud to bring this iconic Japanese brand to the US duty free cruise channel. Nikka’s authenticity and commitment to excellence align perfectly with the elevated expectations of today’s cruise shoppers. We look forward to building brand visibility and driving growth together.”
This strategic expansion underscores both companies shared commitment to delivering top-tier quality and memorable spirits experiences in key travel retail environments. With cruise travel witnessing a strong resurgence post-pandemic, this collaboration is set to elevate the presence of Japanese whisky on the global stage and enhance the premium spirits offering available to international travelers at sea.
