More than a drink: Isola looks to redefine sparkling indulgence
With 8% ABV, Isola Peach Bellini is best served chilled and enjoyed in good company; Isola speaks directly to this consumer with bright visuals, approachable formats and flavor-forward profiles designed for modern tastes and lifestyles
Described as a new sparkle landing in travel retail, Isola debuted at TFWA Asia Pacific 2025. The brand is poised to disrupt the sparkling wine and ready-to-drink (RTD) category with a refreshing, stylish and lower-alcohol range designed for the next generation of global travelers.
Inspired by the effortless glamour of Mediterranean beach clubs, Isola — meaning "island" in Italian — offers a passport to sun-drenched sophistication. With premium ingredients, sleek matte bottles and vibrant fruit-forward flavors, Isola delivers a premium experience in a fun, accessible format.
A brand built for the new travel retail consumer; Isola is more than a drink — it’s a lifestyle designed around four key pillars:
● Luxury escape: Every sip transports you to an exclusive Mediterranean beach club
● Effortless chic: Stylish yet relaxed, for those who enjoy the finer things in life
● Vibrant & Social: Made for celebrations, beachside parties and rooftop toasts
● Premium Yet Approachable: High-quality ingredients in a fun, shareable format
What’s in the bottle: the product line-up
Isola Peach Bellini
Sun-kissed peaches, sparkling wine and the spirit of endless summers. Lightly effervescent with a luscious peach finish.
Serve chilled. Best enjoyed in good company.
750ml | 8% ABV | Italian flair, perfected in Australia.
Isola Tropical Royale
Juicy passion fruit, fragrant pineapple and crisp sparkling wine. A golden-hued escape to paradise.
Serve over ice or straight up. Sip, relax, repeat.
750ml | 8% ABV | Italian flair, perfected in Australia.
Isola Limoncello Spritz
Zesty citrus and sparkling Italian wine, inspired by Amalfi Coast sunsets.
Serve over ice. Dream on.
750ml | 8% ABV | Italian flair, perfected in Australia.
Isola is crafted for modern, experience-driven travelers who seek convenience, taste and authenticity in equal measure. Whether poolside, at a rooftop bar, or shopping at duty free, these consumers want drinks that reflect their lifestyle — light, premium and social by design.
While Isola resonates with all genders, it also acknowledges a major gap in the market: the underserved female traveler. Women continue to be underrepresented in traditional spirits marketing, despite driving the growth in sparkling and RTD categories. This demographic is:
● More likely to seek lower-ABV, premium and Instagram-worthy drinks
● Actively shaping beverage trends with a focus on wellness, style and sustainability
● Ready to engage with brands that speak to their lifestyle and values
Isola speaks directly to this consumer with bright visuals, approachable formats and flavor-forward profiles designed for modern tastes and lifestyles.
Built for travel retail success
Launching exclusively through select travel retail channels, Isola is optimized for visibility and trial thanks to eye-catching matte finish bottles and vibrant labels, premium gift-ready three-packs, sampling activations at airports and cruise terminals and social-first marketing in partnership with influencers and content creators.
Isola benefits from the expertise of seasoned professionals with deep roots in Asia Pacific’s (APAC) travel retail, marketing and e-commerce industries. Backed by a team from CoLab APAC with decades of combined experience across premium brand-building, digital commerce and regional distribution, Isola leverages an existing network spanning over 20 airports in Asia Pacific.
Why Isola will win in 2025
● Lower-alcohol boom: Global low/no-alcohol drinks are growing at 7.5% CAGR (2023–2028)
● RTD premiumization: 12% year-on-year growth in premium RTDs (source: IWSR 2024)
● Youth appeal: 68% of Gen Z & millennials prefer low-ABV when traveling
● Experiential buying: 72% of luxury shoppers prefer brands with a lifestyle story
"We created Isola to bring a sense of lightness, joy, and escapism to modern travelers," says Muir Leggett, co-founder of Isola. "It’s time the travel retail shelf made space for the sun-drenched, beachside moments consumers are actually living for.”
