Four Pillars Gin and Kreol Travel Retail enter strategic distribution partnership
Representatives of Four Pillars Gin and Kreol Travel Retail got together with industry peers and friends during the recent TFWA Asia Pacific Exhibition & Conference in Singapore. Standing (from left to right): Vishwanath Iyer - Head of Buying & Supply Chain, Delhi Duty Free; Neeraj Sharma - Business Head, Kreol Travel Retail; Sunil Tuli - President, APTRA; David Grady – GM for India, Avolta; George Cherian - Business Development Director, Indian Subcontinent, Avolta; Ashish Chopra - CEO, Delhi Duty Free; Lal Arakulath - CEO, Kreol Group; David Hogan - International Director, Four Pillars Gin and Karan Tuli - Head of Asia TR, Four Pillars Gin. Sitting: Atul Ahuja – CEO, Flemingo International Duty Free; Gaurav Singh – CEO, Ospree Duty Free; Paul Bijoy – DGM, Cochin Duty Free; Kreol Arakulath – Executive Director, Kreol Group; Subin Phillip - Marketing Manager, Cochin Duty Free; Luke Barras Hill – Editor, TR Business; Dermot Davitt - President and Editorial Director, Moodie Davitt Report and Kapila Ireland – Editor, DFNI.
Four Pillars Gin – the globally acclaimed Australian craft gin distillery – has sealed a strategic partnership with Kreol Travel Retail.
Under this new agreement, Kreol Travel Retail will serve as Four Pillars Gin's official distributor across the Indian subcontinent and the Middle East. This collaboration marks a significant milestone for both companies as they align their expertise to bring Four Pillars' award-winning gins to a wider audience in these fast-growing markets.
Founded in 2013, Four Pillars Gin is an internationally celebrated distillery known for its exceptional craft gins that combine contemporary Australian botanicals with precision distilling techniques. Based in Victoria's Yarra Valley, the brand has quickly risen to global prominence, earning multiple awards such as International Gin Producer of the Year (IWSC) in 2019, 2020, and 2021. Four Pillars' ethos is rooted in innovation, sustainability, and an unwavering commitment to quality, making it a favorite among connoisseurs and casual gin drinkers.
Four Pillars Gin is known known for its exceptional craft gins that combine contemporary Australian botanicals with precision distilling techniques
David Hogan, International Director of Four Pillars Gin, said, “Consumers in the Indian subcontinent and the Middle East can look forward to experiencing our iconic range of gins, including the highly sought-after Rare Dry Gin, Navy Strength Gin, and Bloody Shiraz Gin. With Kreol Travel Retail’s extensive distribution network, Four Pillars Gin will be easily accessible at premium retail locations across these regions.”
Kreol Travel Retail, a well-established distributor in the travel retail space, has built a solid reputation as a key player in connecting premium brands with consumers in emerging markets. With over 20 years of experience and a robust network spanning airports, duty-free shops, and other travel retail hubs, Kreol Travel Retail has successfully introduced a variety of luxury and lifestyle products to the Indian subcontinent, the Middle East, and Africa. The company's expertise in navigating regional market dynamics makes it the ideal partner for Four Pillars Gin's expansion.
Lal Arakulath, CEO of Kreol Travel Retail, commented, "We are delighted to bring Four Pillars Gin into our portfolio of premium brands. This partnership sets the stage for a promising journey as Four Pillars Gin and Kreol Travel Retail work together to redefine the gin experience in these rapidly evolving markets.”
