Blue Caterpillar and Two Drifters Distillery seal new strategic distribution agreement
Two Drifters' carbon negative rum will be available in global travel retail through the new distribution agreement
Blue Caterpillar, a leading spirits distributor renowned for championing disruptive brands, has announced a strategic partnership with the UK-based, sustainability-driven Two Drifters Distillery.
This ground-breaking agreement will see the world’s first carbon negative rum portfolio introduced to both global travel retail and key domestic markets throughout Caribbean, North, Central and South America.
Two Drifters Distillery, founded by husband-and-wife team Russ and Gemma Wakeham, is renowned for its passionate commitment to quality, innovation, and environmental stewardship. With every bottle produced, the Devon, UK-based distillery removes over 1kg of CO2 from the atmosphere, setting a new industry benchmark for eco-conscious spirits production.
Through this strategic alliance, Blue Caterpillar will leverage its distribution network to launch Two Drifters’ four core expressions—Pure White Rum, Signature Rum, Lightly Spiced Rum, and Overproof Spiced Pineapple Rum—across key duty-free and domestic retail channels.
These unique offerings stand out not just for their exceptional taste, but for their climate-positive credentials, supporting today’s consumer demand for both authenticity and sustainability.
Two Drifters Distillery was founded by husband-and-wife team Gemma and Russ and Wakeham
A Rum for the Future—Treading Lightly on the Planet
According to the partners, the agreement arrives at a critical moment for the global rum category. IWSR data indicates that while premiumization drives moderate growth, consumer appetite for innovative brands and eco-friendly products has never been higher. Two Drifters directly addresses these trends, aligning environmental care with a fresh, contemporary take on rum for adventurous, conscious drinkers.
“We’re thrilled to partner with Blue Caterpillar to bring our vision of sustainable rum to new audiences across the Americas,” said Dr. Russ Wakeham, co-founder of Two Drifters Distillery.
“From the beginning, we’ve set out to prove that exceptional rum can be made with carbon negativity at its heart. This partnership marks a big step toward our goal of capturing 1% of the global rum market by 2035, while making a meaningful difference for the planet along the way.”
“Two Drifters is exactly the kind of brand we want to champion; innovative, committed to quality, and genuinely sustainable,” added Michael Gebrael, CEO of Blue Caterpillar. “Their rums present a unique proposition for both travel retail and domestic consumers seeking new, premium experiences with a purpose.”
Born from a dream sparked in Vancouver and inspired by a love story, Two Drifters is poised to reinvigorate excitement in a category hungry for fresh ideas. As the rum segment evolves, this partnership marks a powerful step towards a more sustainable, engaging, and delicious spirits landscape.
Two Drifters’ full range will be available in GTR and select domestic retailers across the Americas from June 2025.
