Focus on innovation: Italian Wine Brands returns to TFWA Singapore
Italian Wine Brands is set to spotlight Grande Alberone alcohol-free sparkling wine at the upcoming TFWA Asia Pacific Exhibition
Italian Wine Brands (IWB) – the first-ever wine group to be listed on the Milan Stock Exchange – is celebrating its 10th anniversary as a publicly listed company.
At this year’s TFWA Asia Pacific Exhibition in Singapore, IWB is set to unveil fresh, innovative wines crafted to resonate with Gen Z consumers: VOGA Italia, Alberto Nani Prosecco, RIRÒ, a new bold red wine aperitivo and Grande Alberone, a 0.0% wine.
Innovation is at the heart of Italian Wine Brands’ DNA and 2025 marks a key milestone, not just a decade of financial growth and global expansion, but also a renewed commitment to sustainable, trend-forward winemaking. This includes the launch of Sparkling 0%, a sophisticated alcohol-free bubbly, redefining how the next generation toasts the moment.
VOGA Italia brings together contemporary Italian design and premium winemaking. Known for its sleek, standout packaging, VOGA has become a favorite among style-savvy consumers seeking more than just wine; they want a statement. The latest addition, VOGA Prosecco Still, blends traditional winemaking with modern elegance, making it a perfect fit for those who crave sophistication with a fresh twist.
Alberto Nani Prosecco is produced in the heart of the Prosecco DOC, an organic, vegan-friendly Prosecco with zero pesticides, herbicides, or insecticides. With its striking black label and natural cork closure and a 11% ABV, it’s ideal as a refreshing aperitif and pairs beautifully with authentic Italian cuisine.
RIRÒ: Expect something new, unexpected and totally instagrammable
RIRÒ makes its debut this season, a vibrant red wine aperitivo that’s bold, playful, and perfectly in tune with Gen Z’s adventurous palate.
Grande Alberone is ideal for health-conscious consumers who can’t or don’t want to drink but are looking for exciting new options for their every day lifestyle. Inspired by the spirit of convivial gatherings, this alcohol-free sparkling wine offers a lighter experience, while maintaining the depth and taste qualities wine lovers seek.
With a global footprint spanning airports, airlines and lounges, including partners such as Lagardère, Lotte, DFA and UAE Airports and airlines including Lufthansa, Delta, Aero Mexico and many more, travel retail remains a vital channel for IWB.
Esteban Garcia Pascual, Duty Free & Travel Retail Manager at IWB, said, “We’re excited to return to Singapore and connect with our current and future partners to tap into the incredible potential of the Gen Z traveler.”
As IWB toasts a decade on the Milan Stock Exchange, it’s clear: this is a company not just steeped in tradition, but driven by creativity, sustainability and forward-thinking innovation.
