Osborne celebrates permanent branded space at Spain’s Jerez Airport

Strategically located at the Avolta shop entrance to ensure maximum visibility, the permanent space offers travelers a welcoming introduction to the world of Osborne, complete with the iconic Osborne bull silhouette
Spanish wine, spirits and gourmet food specialist Osborne has partnered with leading travel retail and F&B player Avolta in a new branded space at Jerez Airport in Andalucia, Spain.
Strategically located at the Avolta shop entrance to ensure maximum visibility, the permanent space offers travelers a welcoming introduction to the world of Osborne, complete with the iconic Osborne bull silhouette. A symbol of tradition and heritage, the Osborne bull has been reimagined, with an added sophisticated and contemporary touch.
Osborne Group Global Travel Retail Manager Cathy Rolland says, “This new permanent space underlines our strong partnership with Avolta, a company that shares our mission to promote exceptional local products and offer traveling consumers that special sense of place.
“As the ambassador of Spanish gastronomy, Osborne is very proud of its heritage and long tradition in producing and presenting the best of Spain. At Jerez Airport we can offer travellers a true taste of Spanish excellence.”
The Jerez Airport space highlights Osborne’s sherry selection, based on the Jerez-Xérès-Sherry Designation of Origin. The expressions are ideal for pairing with a wide range of foods, as well as serving to enhance those magic moments of everyday life.

Cinco Jotas – one of Spain’s most prestigious brands of 100% acorn-fed Iberian ham – is also featured along with Carlos I, award-winning brandies
Cinco Jotas – one of Spain’s most prestigious brands of 100% acorn-fed Iberian ham – is also featured along with Carlos I, award-winning brandies. Underlining exceptional Spanish craftsmanship, the Carlis I expressions are known for their great aromatic complexity and exceptional quality.
Premium gins Nordés and Gin Gold are also featured. Nordés is described as “Galicia in a bottle.” Its character, flavor and aroma, just like its native land, are refreshing and authentic while Gin Gold is known for its five distillations process and intense citric flavor.
The Osborne offer would not be complete without Montecillo and its iconic Rioja wines which encapsulate the region, keeping the true spirit of Rioja wines alive.
The official opening of the Osborne space at Jerez Airport took place on March 12, 2025.