Ballantine's unveils bold new look for Glenburgie Single Malts
Ballentine's introduces the Glenburgie Single Malts, 15 Years and 18 Years Old
Ballantine’s, the world’s second most popular Scotch whisky, has unveiled a bold new look for its trio of Glenburgie Single Malts, aged 12 Years, 15 Years and 18 Years.
The revamped look celebrates the flavor notes of each expression, and the investment of time and craftmanship that goes into every drop of Scotch from the historic Glenburgie Distillery, one of the oldest distilling sites in Speyside and Ballantine’s spiritual home.
Appearing as a collection on-shelf domestically from September 2024, the 15 and 18 Year Old expressions are currently enjoying a global travel retail showcase at Terminals 1 and 2 of Incheon Airport, South Korea, supported by Pernod Ricard Global Travel Retail and three top retailers from the region: the Shilla Duty Free, Shinsegae Duty Free and the Gyeongbokgung Duty Free Shop.
Travelers passing through Narita International Airport in Japan will also encounter the Glenburgie 15 Year Old as part of an early exclusive activation by JATCO, alongside other favorites from the Ballantine’s range.
The Ballentine's Glenburgie line features at Incheon Airport Terminal 1
The contemporary redesign includes a new bottle label that speaks to the craft that goes into each individual single malt, alongside prominent mention of the Glenburgie distillery. Another new addition is the ‘SM’ signifier, further differentiating Ballantine Single Malts from the Blends range, which appears on the top of the bottle capsule, bottle label, top of carton and across all last three feet retail spaces.
The design evolution has also been applied to the presentation box with the now square packaging artistically teasing the flavor notes of the whisky. Dressed in blue hues, and finished with gold details, the shade darkens as the maturation time of each expression increases.
This elegant new look is said to elevate the Ballantine’s Glenburgie Single Malts collection within the prestige Scotch whisky category and coincides with a new wave of activity chiming with the brand’s longstanding ethos of ‘Time Well Spent’, highlighting the importance of making time to create moments that matter. Inside the bottle, however, the award-winning liquid remains reassuringly unchanged. Crafted by respected Ballantine’s Master Blender, Sandy Hyslop, the 12 Year Old, 15 Year Old and 18 Year Old continue to offer varying flavor profiles of powerful fruit and sweet layers.
Ballentine's Glenburgie Single Malt Scotch Whisky 15 Year Old
Andrew Bardsley, Brand Director, Prestige & Ultra-Prestige Spirits at Pernod Ricard Global Travel Retail, said, “This strong and beautiful restage of the Glenburgie Single Malts range is befitting of the high regard in which Ballantine’s is held globally and especially in South Korea. For Pernod Ricard GTR, Single Malts is the growth opportunity in the Korean market which is why Ballantine’s has invigorated its malt range with modernized packaging and a powerful liquid story, so as to welcome more new and younger drinkers to the brand.
“Aligned with the latest campaign ‘Time Never Waits for Us’, featuring the high profile actor Hyun Bin, we are encouraging everyone to meet the people they love, right here, right now over a glass of Ballantine’s Glenburgie and enjoy the moment.”
The new look Ballantine’s Glenburgie Single Malt 15 Year Old and 18 Year Old are available in global travel retail through selected retailers; individual prices will vary. At Incheon Airport purchases will qualify for a special gift comprising a set of Ballantine’s whisky glasses in a branded gift box, while stocks last.
