Jägermeister Manifest Travellers’ Edition introduces new exclusive packaging
Mast-Jägermeister reveals the new-look Jägermeister Manifest Travellers’ Edition
Mast-Jägermeister SE is launching new packaging for Jägermeister Manifest Travellers’ Edition 1-liter into global travel retail next month.
From April, the super premium herbal liqueur will be available in store in a new matt black, rivetted box with shiny embossed elements and a bottle-shaped window. The bronze interior and outer edges reflect the spirit’s super premium character. There is a new how- to-drink user guide on the back, alongside key drinking characteristics: Jägermeister Manifest: versatile, facetted, balanced, rounded and smooth.
Jägermeister Manifest sits at the pinnacle of super-premium herbal liqueurs, with its unique cask-aged depth and complex flavor profile. Launched into global travel retail in April 2017, Jägermeister Manifest is crafted to demonstrate Jägermeister’s outstanding qualities, offering consumers a true point of difference. The herbal liqueur is best enjoyed neat over ice in a tumbler or can be used in mixed drinks, such as the indulgent Manifest Sour or a refreshing long drink with ginger ale.
Tobias Witte, Mast Jägermeister Vice-President Global Travel Retail, said, “The new Travellers’ Edition packaging showcases Jägermeister Manifest’s super premium position. It is bold and disruptive and challenges the status quo.”
Jägermeister Manifest's key drinking characteristics are highlighted
As with the original Jägermeister, a unique recipe has been developed for Manifest that makes the spirit like no other: the herbal base of 56 herbs, roots, fruits and blossoms from the original Jägermeister is fundamental to the Jägermeister Manifest recipe.
Additionally, there is a new macerate that creates the difference, adding a broader spectrum of botanicals, featuring character-defining and precious vanilla. The more diverse and intense herbal composition is countered by a fine wheat distillate in the blending process. It is aged for about 15 months in fresh barrels. Together, these components create a perfectly balanced spirit.
Setting new standards for the super-premium category, Jägermeister Manifest features a higher herbal balance and the use of cask-aged alcohol, imparting a vanilla-influenced woody note that enhances its harmonious and intricate flavor. This full-bodied spirit has an ABV of 38%.
