Brown-Forman appoints Anton Skobelev as Commercial Director GTR
Anton Skobelev assumes the role of Commercial Director, Global Travel Retail, at Brown-Forman
Brown-Forman Corporation has appointed Anton Skobelev as Commercial Director, Global Travel Retail, effective February 1, 2025.
In this new role, Skobelev will lead the Brown-Forman Global Travel Retail (GTR) commercial business, reporting directly to Matthew Hodges, VP, Managing Director, EurAsia, India, Middle-East, and Global Travel Retail.
“We are delighted to welcome Anton to our Global Travel Retail business and team. He brings a powerful combination of sharp business acumen and people-focused leadership to this role,” Hodges said. “His in-depth commercial experience and knowledge will position him well to further our GTR growth.”
Skobelev joined Brown-Forman in 2021 as Sales Director, Russia, and became General Manager, Ready-to-Drink, USA and Canada, in 2022, based in Louisville, Kentucky. He brings over 20 years of sales and commercial experience from the beer and consumer packaged goods industry, having worked at Grolsch, SABMiller, ABInbev Efes, and Mondelez, before joining Brown-Forman.
For his new role, Skobelev will move to Amsterdam, where the company's regional headquarters for Europe, Africa, and Asia Pacific is located.
