“A legacy of conscious craftsmanship” Aberlour reveals trio of travel retail-exclusive single malts
Aberlour introduces its travel retail-exclusive collection of single malt whiskies
Scotch whisky brand Aberlour has introduced a new range of single malts, all exclusive to travel retail.
The collection includes Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection and Aberlour Suthainn. According to Pernod Ricard Global Travel Retail, collectively they showcase the progressive craftsmanship imbued within Aberlour for almost 150 years.
From careful cask selection to a double cask maturation that is synonymous with the house style, every detail is carefully considered, enabling each of the three new expressions to tell their own story of outstanding quality and craftsmanship.
Aberlour 13 Year Old (40% ABV), matured in American oak and Oloroso Sherry oak casks, is sweet and fruity, while Aberlour 16 Year Old Double Charred Selection (43% ABV) brings a depth of flavor and extra sweetness which is enhanced from its selective finish in extra charred American oak casks. The non-chill filtered Aberlour Suthainn (48% ABV), has been crafted using a unique version of the Solera Process. With extra maturation in European sherry hogshead casks to produce distinctive batches each time, the Suthainn flavor profile is said to amplify Aberlour's sherried richness and spice.
Sweet and Fruity: Aberlour 13 Year Old
The range features the new look and feel in keeping with Aberlour’s recent significant visual identity refresh. The new packaging reflects Aberlour’s connectivity to the beautiful natural landscape surrounding the distillery. The color palette is warm and earthy, and the new label features a dominant oak tree over water. The water signifies the fluidity of the River Lour, which neighbors the Aberlour distillery.
True to Aberlour’s ethos of progressive craft, the evolved design has been developed with resource-efficiency in mind, including a recyclable presentation canister and a 16% reduction in the glass bottle weight from the previous bottle design. Whilst the presentation of the whisky has been refreshed, the single malt within remains rich, complex and with balanced flavor profiles.
Pernod Ricard Global Travel Retail’s ambition is to make Aberlour a leading player in the ultra-premium single malt category
In duty free stores Aberlour is presented in a statement retail space, with furnishings dressed in red, brushed gold and oakwood effect, complete with artisanal customer experiences.
Reflecting on the unveiling of Aberlour’s refreshed look and the launch into global travel retailers, Liya Zhang, VP Marketing at Pernod Ricard Global Travel Retail, said, “By utilizing the power and differentiation of travel retail, our ambition is to make Aberlour a leading player in the ultra-premium single malt category.
“Through prioritized, data-led distribution we will capitalize on the brand’s evident and authentic craft to build awareness and consideration of the Aberlour range, recruiting more craft whisky drinkers in the process. The brand’s new look and feel is a stunning reimagining of this much-loved Speyside whisky, and I commend the shared passion and commitment of our teams in getting us to this exciting launch milestone.”
Aberlour 13 Year Old, Aberlour 16 Year Old Double Charred Selection and Aberlour Suthainn are available now in UK airports with an RRP of £68 (US$86), £121 (US$153) and £85 (US$108) respectively, as well as in Delhi Airport. The trio will roll out in a phased approach across selected duty free stores worldwide from April.
