Imperial Brands to showcase key strategic plans at 2025 Summit of the Americas
Julia Neumaier, Imperial Brands Regional Manager, underlines Imperial Brands' commitment to providing a true cross-category offer
Imperial Brands is set to highlight its strong cross-category and consumer-centric brand offering at the 2025 IAADFS Summit of the Americas, set to take place at the Intercontinental Hotel Miami, March 9 to 11.
The company’s participation (Booth 507) marks a continuation of the momentum gained from the 2024 Summit, where Imperial Brands re-emerged as a full exhibitor after a five-year hiatus.
Recognizing the Americas as a pivotal market within the global travel retail tobacco sector, Imperial Brands is poised to present a product portfolio, featuring both global market leaders and popular regional brands. At the forefront will be the market-leading Davidoff cigarettes brand, renowned for its strong brand recognition and reputation among legal-age traveling shoppers.
Imperial Brands’ customer-centric approach focuses on creating tailored tobacco offerings for every market. The company takes pride in its diverse portfolio, designed to meet the needs of travelling consumers across different regions. At the Summit of the Americas, Imperial Brands will highlight popular American brands such as Backwoods and USA Gold, alongside global favorites like Lambert and Butler.
The event also serves as an important platform for Imperial Brands to engage with key partners and stakeholders, both new and established in the region. Leveraging the latest consumer research, Imperial has developed exciting plans for the region and looks forward to unveiling these at the Summit.
Julia Neumaier, Imperial Brands Regional Manager, said, “The demands of traveling consumers continue to evolve, and we at Imperial are committed to providing a true cross-category offer that meets the needs and desires of all legal-age consumers. We are delighted to return to the Summit of the Americas at such an exciting time as it moves to Miami for 2025. This event remains an essential platform for us to connect with partners and stakeholders in one of the travel retail tobacco sector’s core markets.”
