January 30 2025  |  Spirits & Tobacco

LOUIS XIII Cognac releases new limited editions and activations across Asian TR

By Wendy Morley


Louis XIII Cognac's 2025 Lunar New Year Edition showcases traditional Chinese papercut designs of a snake and winter jasmine motif

Louis XIII Cognac has launched a series of limited edition offerings and retail activations across Asian travel retail to mark the Lunar New Year period, including location-specific releases for Hong Kong and collaborations with major travel retailers.

The 2025 Lunar New Year Edition, featuring artwork by Liu Lihong in partnership with the Palace Museum Cultural Innovation Institute, showcases traditional Chinese papercut designs of a snake and winter jasmine motif. The special edition is being featured in high-profile activations at DFS Macau, the Shoppes at Four Seasons and Singapore Changi T3 Departures throughout January and February.


A master artisan meticulously applies gold leaf etching to create the iconic red-sail junk boat design on the LOUIS XIII Hong Kong limited edition decanter

In Hong Kong, the brand has introduced two exclusive releases: a limited edition decanter at the West Kowloon High Speed Rail Link station's duty free store in partnership with Avolta, featuring gold leaf etchings of Victoria Harbour's iconic red-sail junk boats, and the Victoria Harbour Coffret at Hong Kong International Airport with China Duty Free Group, limited to 33 pieces.

"Travel Retail offers us a unique opportunity to connect with our clients, and offer them unique elevated live experiences and services," says Fida Bou Chabke, CEO of Rémy Cointreau Global Travel Retail. "We have created an exciting pipeline of innovation, underpinned by sought-after limited editions and exclusive services to embody the ultimate luxury, heritage and craftsmanship of Louis XIII."


Activations are taking place throughout Asian travel retail, like this high-profile location at Taiwan Taoyuan Airport

The location-specific strategy includes the recent opening of a new private room at Tokyo Narita Airport T1 in partnership with FaSoLa, demonstrating the brand's commitment to creating elevated shopping experiences for luxury travelers.

The activations have featured live artist demonstrations of traditional techniques like gold leaf etching, reinforcing the brand's focus on craftsmanship and creating immersive retail experiences.

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