Iltico Limoncello partners with Avolta in Buenos Aires listings
Iltico Limoncello is looking to expand in trave retail
Argentine limoncello brand Iltico has partnered with Avolta in the travel retailer’s duty free stores in Ezeiza and Aeroparque in Buenos Aires.
According to Iltico, quality and innovation are watchwords for the brand which has enjoyed significant sales growth since the end of the pandemic.
The Iltico story began in 1998 when company founder Luis Silvetti sought to combine the traditional Limoncello recipe handed down by his Italian grandfather with the lemons from Tucuman in Northern Argentina. Production started in 1998 in a modest warehouse in Avellaneda in the province of Buenos Aires.
In 2015, the founder’s nephew, Nicolas Silvetti, decided to move production to a custom-built operation In Tucuman. A new bottling plant has allowed the company to significantly increase production to meet increasing domestic market sales and at the same time meet the needs of international partners in different countries.
“Argentina is one of the biggest lemon producers in the world and the majority of people do not realize that we produce three times as many lemons as Italy,” Silvetti said. “Tucuman is the center of Argentine production and setting up our production centre here makes a lot of sense. Quality is of supreme importance for us and being very close to the lemon orchards, we are able to source the very best lemons for our Limoncello range.”
Iltico Limoncello No 9 is made from the peel of nine lemons
He noted that the limoncellos are still partially hand crafted and all lemons are hand peeled. “This method preserves essential oils of the fruit and avoids an undesired bitter aftertaste,” Silvetti added. “We are also using the finest quality triple distilled grain alcohol. We feel that the exceptional quality of the lemons and the best quality alcohol is guaranteed to ensure the best experiences for all our consumers.”
Agustin Liendo, Iltico Commercial and Duty free Director Agustin Liendo, commented, “With the listing of the Iltico No 9 and No 18 brands in Avolta Argentina we are beginning the second stage of our growth in the duty free category and are actively looking for new listings in Latin America, North America, and the Caribbean. We know that consumers recognize the added value of our 750ml bottle and individual gift carton.”
According to Liendo, consumers are interested to know that there is more than one type of Limoncello, explaining that the Iltico No 9 is made with the peel of nine lemons and its No 18 from the peel of 18 lemons.
“Our initial target is Argentine travelers looking to take a gift to family and friends when they travel overseas, but we also know many international passengers are buying our limoncello as a souvenir of their stay in Argentina,” Liendo added. “As we grow in duty free our objective is to provide tasting opportunities to all potential consumers as well as make great cocktail suggestions to improve the overall drinking experience.
“As we increase our presence in duty free, we are also striving to increase the size of the domestic market, and we are looking to capitalize on our recent launch of RTDs in certain duty free markets.”
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