Imperial Brands is Platinum Sponsor at MEADFA Conference 2024
Davidoff Cigarettes plays a crucial role in Imperial Brands’ global duty free strategy
Imperial Brands has underlined its support of the MEADFA Conference 2024 as Platinum Sponsor.
According to Imperial Brands, the MEADFA Conference provides a unique platform for industry stakeholders to discuss regional opportunities and challenges, fostering collaboration and innovation.
The company’s sponsorship underscores Imperial Brands’ strong commitment to growth in the travel retail market and highlights its confidence in the pivotal role that the Middle East and Africa markets play in the industry’s future.
Leveraging the latest consumer research, Imperial Brands offers a range of high-quality cross-category products tailored to meet the preferences of adult travellers from different regions. This consumer-centric approach is at the heart of Imperial Brand’s strategy for future product development and sales excellence designed to enhance the travelling consumers’ experience.
Globally, Davidoff Cigarettes plays a crucial role in Imperial Brands’ Global Duty Free strategy, recognized by adult travelling consumers for its premium quality and strong heritage. In the Middle East and Africa, Davidoff Cigarettes is a preferred premium brand for many adult consumers seeking modernity without compromising on quality.
Imperial Brands has recently extended the successful launch of Davidoff Cigarettes Gold Dual Fusion. This product has struck a chord with travellers due to a better fusion of flavors combined with Davidoff signature blend for a more refined taste experience, helping to bring Davidoff Cigarettes’ new brand identity to life in the Middle East and Africa.
Vangelis Nikolopoulos, Imperial Brands Global Duty Free Regional Manager for Region East, commented, “The MEADFA Conference is a key event in the travel retail calendar, offering a crucial platform to highlight the importance of the Middle East and Africa region. This region is pivotal to our growth strategy, and we are dedicated to strengthening our partnerships here. Collaborations with our partners are essential for driving innovation and meeting the unique needs of adult consumers in these markets.
“Davidoff Cigarettes, with its premium quality continues to be a flagship brand in the Region. We are excited to share our future initiatives for Davidoff with our partners, as we believe that strong partnerships are the cornerstone of our success in this region. We look forward to engaging with our partners and friends in Abu Dhabi to discuss future opportunities.”
The Imperial Brands team is looking forward to discussing future opportunities during the MEADFA Conference, held at the Fairmont Bab Al Bahr Hotel in Abu Dhabi from November 17-19.
