Nemiroff Vodka partners with England’s Aston Villa Football Club
Nemiroff Vodka has entered a partnership with Aston Villa Football Club, the top tier of English Premier League, as the club’s new Official Vodka Partner.
The collaboration is said to signify a “pivotal moment in Nemiroff's journey, reinforcing its commitment to global expansion and engagement within the vibrant UK market”.
With a heritage spanning over 150 years and recognition as the Vodka Brand Champion 2024, Nemiroff has established itself as a leading name in the spirits industry, celebrated across five continents. This partnership with Aston Villa aligns seamlessly with Nemiroff's ambition to reach new heights in the international spirits market.
The multi-year agreement will showcase Nemiroff vodka’s marketing assets throughout Villa Park on matchdays, ensuring a robust presence that resonates with fans and communities. The brand will leverage the hospitality opportunities to engage with its consumers worldwide.
Chris Heck, President of Business Operations at Aston Villa, said, “This partnership with Nemiroff Vodka comes at an exciting time for both organizations as we look to grow our international presence. Their drive for continuous innovation and authentic collaboration with best-in-class partners chimes perfectly with our core ethos and we very much look forward to working together.”
Yuriy Sorochynskiy, CEO at Nemiroff, added, “Our long-standing history of global sports partnerships makes this collaboration a thrilling next step into the world of football. Just as football embodies passion, unity, and the celebration of shared moments, so does Nemiroff. We are excited to partner with Aston Villa, a club that reflects our global ambitions and unwavering dedication to excellence. Rooted in 150 years of tradition and propelled by a relentless pursuit of innovation, we are ready to engage with football fans around the world who share our spirit. Cheering on – That’s Our Spirit!”
In the UK, one of Nemiroff’s most dynamic markets, the brand’s rapid rise underscores its commitment to global expansion. Achieving a sixfold increase in sales in 2023 and securing a position among the top ten imported vodka brands, Nemiroff’s success – driven by its partnership with Whyte & Mackay – demonstrates its ability to captivate new audiences.
“This collaboration with Aston Villa marks the next chapter in Nemiroff’s ambitious journey, further solidifying its presence in a key market that aligns with its broader global vision of growth, community engagement, and delivering excellence to consumers worldwide,” Nemiroff stated.
