Diageo Global Travel unveils Johnnie Walker Black Ruby for TR
Johnnie Walker Black Ruby in its elegant bottle, embodying bold berry notes and rich fruit flavors
Diageo Global Travel has announced that Johnnie Walker Black Ruby, a new Scotch whisky inspired by Johnnie Walker Black Label, will be available in travel retail next year and showcased at the Diageo stand during TFWA Cannes 2024.
Johnnie Walker Black Label, renowned for its iconic status and complex flavors derived from whiskies across Scotland, serves as the inspiration for this new creation. Dr Emma Walker, Johnnie Walker Master Blender, developed Black Ruby to highlight the exceptional flavors of Black Label and appeal to a new generation of drinkers, including those who may not have tried Black Label or Scotch before.
A crafted cocktail with Johnnie Walker Black Ruby, perfectly balanced for a new generation of Scotch drinkers
The crafting process for Johnnie Walker Black Ruby involves carefully selecting special expressions matured in wine and bourbon casks to create a whisky with bold berry notes. Each whisky used in the blend is chosen at the optimal point of maturation to achieve a sweeter, fruitier flavor profile.
Some whiskies in Black Ruby are aged in first-use red wine casks or PX Oloroso seasoned casks for rich fruit notes, while others are matured in ex-bourbon casks to add sweet caramel and vanilla flavors.
Andrew Cowan, Managing Director of Diageo Global Travel, stated: “Johnnie Walker is a brand trusted and respected the world over. It is travel retail’s No.1 whisky brand (ISWR). We have always sought to excite and engage travelers and consumers of Scotch old and new. We believe Johnnie Walker Black Ruby is something a little different for our curious, sophisticated and open-minded traveling consumer.”
Johnnie Walker Black Ruby served on the rocks, enhanced by a cherry, offering a sweet and stylish Scotch whisky experience
He added: “This is a Scotch for those seeking something for a different aperitif, something with which to craft a unique cocktail or just set the tone as the opening drink for a night ahead. We are thrilled to be able to bring this to our travel retail portfolio, it is truly something sweet and stylish in Scotch.”
Dr Emma Walker described Johnnie Walker Black Ruby as “inspired by the sweetest and fruitiest notes of Johnnie Walker Black Label with honeyed richness and magnetic allure. Made for moments when the sun goes down and the vibe goes up - laughter fills the air and the night exudes promise of being one to remember!”
For additional information, contact globaltravel@smarts.agency
