Masi Agricola to showcase travel retail wines at TFWA Cannes
Piergiuseppe Torresani, Masi's Export and Travel Retail Sales Director, presents exclusive wines at TFWA Cannes
Masi Agricola, a Veronese winery, will participate in the TFWA World Exhibition & Conference in Cannes from September 29 to October 3, 2024 at the Palais des Festivals et des Congrès. The winery will be located at the Blue Village stand F4.
Masi, an early entrant in the duty free channel, will focus on its travel retail exclusive wines: Nectar Campofiorin and Nectar Costasera. These products were introduced at TFWA WE 2023 and will now be available for tasting.
Masi debuts 2019 vintage of travel retail exclusive Nectar Costasera Amarone at Cannes
The 2020 vintage of Nectar Campofiorin features a redesigned label and an evolved style, with delayed harvesting and increased dried grape content for a more harmonious and fruity profile. Nectar Costasera Amarone's 2019 vintage will debut, highlighting Corvina grapes for rich fruit flavors and subtle packaging updates.
Piergiuseppe Torresani, Export and Travel Retail Sales Director at Masi, stated: "As every year we are excited to meet in Cannes, connect our business partners, and to show our commitment and dedication to this unique channel. We are pleased to present the new version of our travel retail exclusive wines together with some other novelties in our portfolio. Our goal is always to increase the perceived value of our products and give to the travellers better opportunities to experience Italian premium wines"
Masi unveils new Masianco Pinot Grigio packaging with platinum foil at TFWA World Exhibition
The event will also introduce the new Rosa dei Masi, a revamped rosé wine resulting from extensive research by the Masi Technical Group. Made from Merlot grapes from high Valpolicella vineyards, it boasts a pale pink color with salmon reflections, presented in a transparent bottle with a refined label.
Masi will also showcase the new vintage of Masianco Pinot Grigio with updated packaging, featuring platinum foil and white paper to convey elegance and freshness.
Masi introduces revamped Rosa dei Masi, a pale pink rosé from high Valpolicella vineyards
The Masi stand will be situated near other members of the "Travel Retail Fine Wine Alliance" a group of six wineries promoting fine wine in the Travel Retail sector.
An "Exclusive Tasting" event is scheduled for October 1 at 5:30 pm at Mandala Beach on the Croisette. Masi will present a Magnum of Amarone Campolongo di Torbe 2012 and Canevel Valdobbiadene Prosecco Brut 2023.
