Brockmans to launch TR-exclusive organic gin at TFWA WE
New Brockmans Organic Gin combines sustainability with premium appeal in lightweight, recycled glass bottle
Brockmans is set to debut its first global travel retail-exclusive product, Brockmans Organic Gin, at the TFWA World Exhibition in Cannes. The new offering, presented on the JP GTR stand, underscores the brand's commitment to expanding its duty-free presence.
Bottled at 47.3% ABV with a recommended retail price of €39.90, the 70cl Brockmans Organic Gin maintains the brand's signature recipe while featuring an organic grain spirit base and organic, natural botanicals. The gin is packaged in Brockmans' innovative lightweight bottle, weighing just 500 grams and containing 51% post-consumer recycled glass. This new bottle design significantly reduces CO2 emissions while preserving the brand's luxurious aesthetic.
Brockmans debuts travel retail-exclusive organic gin at TFWA Cannes, targeting UK and Mediterranean markets
Brockmans aims to secure duty-free listings initially in the UK, Germany and Mediterranean markets, including Spain. The company has allocated budgets for in-store promotional activities to support these listings.
The flavor profile of Brockmans Organic Gin aligns with the brand's characteristic berry-forward taste and smooth texture, with the organic ingredients adding complexity. Eric Sampers, Brockmans Global Marketing Director, stated, "The increased strength of Brockmans Organic Gin at 47.3% ABV contributes to showcasing its aromatic complexity and enhanced texture, providing travellers who appreciate quality in their drinks with an exclusive gin that not only is environmentally sustainable, but that delivers a unique drinking experience too."
Henri Brunel, Commercial Director at Brockmans Gin, added, "Travel retail consumers look for exclusive and differentiated offerings, so I am delighted to be working on listings for Brockmans Organic Gin. By combining lightweight packaging with organic ingredients, Brockmans Organic Gin embodies Brockmans' ongoing dedication to sustainability, and this will appeal greatly to the eco-conscious consumer."
The Brockmans portfolio is exclusively represented in global travel retail by JP GTR.
