Rémy Cointreau to showcase product innovations and experiential journey at TFWA WE
The stand has been designed to recreate the retail experience within the travel retail environment, demonstrating how Rémy Cointreau GTR creates unique and memorable experiences for traveling consumers
Rémy Cointreau Global Travel Retail (GTR) is set to present a wide array of new product innovations from its exceptional wines and spirits portfolio at the 2024 TFWA World Exhibition & Conference in Cannes from September 29 to October 1. The company’s stand will be located in the Marine Village of the Palais des Festivals.
Going beyond product offerings, Rémy Cointreau GTR aims to bring its portfolio’s rich heritage and expertise to life through captivating storytelling and compelling activations. The company recognizes that today’s discerning travelers seek more than just goods, prioritizing the creation of unforgettable memories and authentic connections.
The refreshed Cannes stand design, spanning over 350 square meters, will highlight new product developments, limited editions, activations, and retail experiences. Rémy Cointreau will build on the momentum of Rémy Martin’s 300-year celebration with an exciting lineup of limited editions and new engagement opportunities.
The company will showcase the classic range from Louis XIII, offering further customization and personalization services. For the single malt category, Rémy Cointreau will present a full range of unpeated and peated whiskies, including new global travel retail exclusive single malt whiskies from Bruichladdich.
This year marks the Cannes debut of the Westland American whiskey portfolio. St-Rémy, Metaxa, Cointreau, The Botanist and Mount Gay Rum will also present upcoming novelties and special editions.
Ian McLernon, CEO for EMEA, Asia Pacific and Global Travel Retail, commented: “2024 has been a defining year for the group, with the 300th anniversary of Rémy Martin, a strengthened GTR leadership team, and the continued rebound of global travel post-pandemic. Looking ahead, we are confident in the future of Travel Retail, and we look forward to reconnecting with our valued business partners in Cannes, as we unveil our brand plans and embark on a new era of retail excellence.”
Fida Bou Chabke, CEO Global Travel Retail, added: “The expectations of traveling consumers are changing, and we are evolving accordingly, in order to capitalise on these new business opportunities and generate yet more significant success for the group. I am excited to present our new product development and activation plans to our valued stakeholders in Cannes, and reinforce our deep commitment to shaping the future of this vital strategic channel.”
The refreshed GTR leadership team, including Alice Hoffmann, Marketing Director Global Travel Retail, Thibault Robert, Managing Director Global Travel Retail (GTR) EMEA & Americas, and David William Dang, Managing Director (GTR) APAC, will be present at the event.
