India debut: Bacardi introduces Patrón El Alto tequila at Delhi Duty Free
Bacardi partners with Delhi Duty Free Services to launch Patrón El Alto ultra-premium tequila in India
In a strategic initiative to cater to the burgeoning demand for premium spirits in India, Bacardi & Delhi Duty Free partnered to unveil Patrón El Alto, an ultra-premium tequila, at Delhi Duty Free on September 5, marking its first appearance in the Indian travel retail sector.
This launch brings one of the world’s finest tequilas to India, meeting the evolving preferences of Indian consumers who are increasingly seeking high-quality, artisanal spirits.
In recent years, there has been a significant transformation in India’s spirits market, with a notable rise in the consumption of premium spirits, including tequilas. This shift reflects a growing interest among Indian consumers in refined, high-end beverages. Tequila has transcended its image as a casual party drink, now standing as a symbol of luxury, craftsmanship, and exclusivity.
Patrón El Alto is crafted from 100% Weber Blue Agave, carefully hand-harvested from the highlands of Jalisco, Mexico
Patrón El Alto presents a distinctive flavor profile, featuring rich notes of cooked agave, ripe fruit, and citrus, balanced with subtle hints of caramel and vanilla. As an ultra-premium spirit, it represents the pinnacle of tequila craftsmanship, appealing to those who appreciate the artistry and heritage that go into its production.
The launch of Patrón El Alto at Delhi Duty-Free underscores the robust and long-standing partnership between Bacardi and Delhi Duty Free Services (DDFS). Over the years, Bacardi and DDFS have worked together to introduce new, exclusive products to Indian travelers, supporting Delhi Duty Free's efforts to bring a paradigm shift in the travel retail sector across the Indian subcontinent and consistently offer world travelers the finest selections available.
