Teremana Tequila ‘shares the Mana’ at Paris Charles de Gaulle
Teramana Tequila claims the spotlight with its 'Share the Mana' campaign at Paris Charles de Gaulle Airport
‘Share the Mana', the high impact activation campaign for Teremana, the premium, award-winning tequila founded by Dwayne ‘The Rock’ Johnson, returns to Europe at Paris Charles de Gaulle International Airport throughout September in a 29-square-meter space.
Co-owner and global distribution partner, Mast-Jägermeister SE is collaborating with Lagardère Duty Free at the Terminal 2E store. Travelers can learn about tequila and discover Teremana’s provenance and artisanal production techniques at Destilería Teremana de Agave where Teremana is crafted under its own NOM 1613 in the small town of Jesús María situated in the highlands of Jalisco.
Consumers are also invited to sample the three expressions: Teremana Blanco (€49.99, US$55) in the Teremana Grapefruit Highball, Teremana Reposado (€54.99, US$61) and Teremana Añejo (€64.99, US$72).As part of the experience, shoppers scan a QR code, allowing them to discover how at Teremana, Mana makes the difference, while sharing the Mana through their own stories of gratitude on social media.
The activation is expected to reach over one million international passengers travelling through Terminal 2E in September
Participants have the chance to win a travel voucher worth US$5,000 and shoppers will receive a Teremana tote bag with every purchase.
In 2023, only three years after its debut, Teremana became the fastest premium spirits brand to sell one million nine-liter cases within a 12-month period in the US.
Stephanie Cleary, Mast-Jägermeister Marketing Director Global Travel Retail, said, “Our Share the Mana campaign is playing a huge role both educating consumers on tequila and introducing Teremana globally. The activation is expected to reach over one million international passengers travelling through Terminal 2E in September, boosted by visitors to the Paralympics 2024.”
Teremana is crafted using only 100% fully mature Blue Weber agave, which is slowly roasted in small, traditional brick ovens for over 72 hours and is only distilled in handmade copper pot stills crafted by local artisans, with a commitment to doing things the right way, with Mana, at every step of the process.
