The Macallan partners with Delhi Duty Free to open first-ever retail space in India
The Macallan shop-in-shop opens with Delhi Duty Free. Pictured (from left to right): Vishwanath Iyer, Head of Buying, Delhi Duty Free; Abhijit Das, Head of Marketing, Delhi Duty Free; Ashish Chopra, CEO, Delhi Duty Free; Florence Chevallier, Commercial Manager EMEAI, Edrington and Kishor Jankar, Country Insight Manager ISC & Africa, Edrington
The Macallan has teamed up with Delhi Duty Free to open the brand’s first retail space in India at Indira Gandhi International Airport.
Officially opened on July 30, the shop-in-shop marks a significant milestone in The Macallan’s global expansion and provides strong visibility at one of Asia’s busiest airports, which recorded over 74 million passengers in 2023-2024.
Located in Terminal 3, which has capacity for 34 million travelers annually, The Macallan space showcases the brand’s new visual identity, inspired by the rolling hills of The Macallan Estate. The space offers an integrated sensory and digital experience, including a nosing tray and digital profiling tool called ‘Discover Your Expression’, enabling travelers to easily find their preferred Colour Collection expression. Shoppers can also discover The Macallan’s Six Pillars – the foundation stones for the character of The Macallan and the creation of its rich spirit – via a special tray feature and Augmented Reality (AR) experience. The space also enables shoppers to customize their purchases through the bespoke gifting ritual.
A curated selection of The Macallan single malts is showcased, allowing customers to explore a broad offering of travel exclusives and limited releases that are only available in shop-in-shops. Travel exclusives including The Macallan Colour Collection and The Harmony Collection Green Meadow are joined by limited releases A Night on Earth, The Journey and Classic Cut, as well as prestige bottlings including The Macallan M Decanter, M Black and M Copper. In addition, the seventh release in The Macallan archival series, Folio 7, is also available at the shop-in-shop as will Time : Space Mastery from October.
The Macallan shop-in-shop showcases a curated selected of single malts
Jeremy Speirs, Edrington Regional Managing Director – Global Travel Retail, commented, “With its booming economy, rapidly modernizing airport infrastructure and a rising middle class eager to travel overseas, India is enjoying a growing prominence within the duty free and travel retail sector. In recent months, Indira Gandhi International Airport has seen a notable trend towards premiumization, with a double-digit increase in high-spending travelers, making it the ideal location for The Macallan’s first large format retail space in India. It’s our pleasure to partner with Delhi Duty Free to introduce The Macallan’s extraordinary legacy and exceptional portfolio of single malts to travelers in India as the brand celebrates its 200th anniversary.”
Ashish Chopra, Delhi Duty Free CEO, said, “We are thrilled to strengthen our partnership with Edrington, a globally renowned leader in the premium spirits market, through the launch of The Macallan shop-in-shop at Delhi Duty Free. This collaboration reflects our shared commitment to offering exclusive and luxurious experiences to our discerning customers. The opening of the new shop-in-shop not only enhances our product portfolio but also provides a unique, immersive environment where travelers can explore and appreciate the rich heritage and exceptional quality of The Macallan. We are confident that this new addition will further elevate the shopping experience at Delhi Duty Free and set a new benchmark in duty free retailing.”
