September 9 2024  |  Spirits & Tobacco

Haleybrooke International adds Mauxion Selection to its portfolio

By GTR Magazine Editor


Mauxion Selection cognacs will be featured in travel retail with Haleybrooke International

Haleybrooke International has reached an agreement with Mauxion Selection to represent its cognacs in duty free and travel retail in Latin America, the Caribbean and the USA.

The Mauxion family is one of the oldest cognac producers, tracing its history over 13 generations.

Working closely with the Mauxion family’s friends and neighbors, Thibault Mauxion introduced Mauxion Selection, a collection of limited-edition cognacs: 100% single estate, 100% cask-strength, 100% natural color without additives and non-chill filtered. Coming from all six cognac appellations, Mauxion Selection offers cognac connoisseurs an authentic, one-of-a-kind experience of rare, limited lots, some of which are in excess of 100 years old.

Mauxion Selection offers luxury packaging in bottles that are mouth-blown and made in the French Riviera’s heartland. Their limited-edition cognacs come with metallic labels which are numbered, have wax for the cork and packaged in a pure oak box with a certificate with the history of cognac. They have the ability to produce special labels for customers for as few as 42 bottles.

Patrick Nilson, President of Haleybrooke International noted that in addition to the limited-edition luxury cognacs and vintage bottlings from specific years like 1958, Mauxion Selection also has VS, VSOP and XO cognacs in their portfolio which are standards in travel retail. This offers an advantage in the cognac category as Haleybrooke International can supply a large variety of cognacs to its customers from one supplier.

Thibault Mauxion, Owner of Mauxion Selection, said, “Haleybrooke is a well-established and renowned duty free company. Many of their customers, whisky, rum and cognac lovers are looking for genuine craft spirits, this is a perfect match for Mauxion Selection. We can’t wait to offer them an unprecedented range of rare cognacs.”

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