Mast-Jägermeister partners with Pantone for striking color collaboration
Mast-Jägermeister SE is launching two limited edition packs to celebrate this creative collaboration. The “Culture Orange” edition includes a 1:43 scale Porsche Carrera RSR model, while the “Herbal Green” version features an exclusive stag’s head pourer
Mast-Jägermeister SE has teamed up with Pantone to redefine, standardize and license their core colors. The partnership has resulted in two new color creations, “Herbal Green” and “Culture Orange,” which now form the visual identity of the renowned herbal liqueur.
To celebrate this creative collaboration, Mast-Jägermeister SE is launching two limited edition packs. These new packs in “Culture Orange” and “Herbal Green” highlight the duality of Jägermeister and embody the brand’s character. The vibrant orange represents Jägermeister’s passion for nightlife and its urban identity, while the deep green symbolizes respect for nature, natural ingredients and craftsmanship.
Only 560 of these limited editions will be available online; 100 of each are available at www.heinemann-shop.com
The limited editions feature the iconic Jägermeister bottle in a monochrome design with a matte finish and a Pantone color label. Each pack includes matching shot glasses in a Pantone color tin. The “Culture Orange” edition includes a 1:43 scale Porsche Carrera RSR model, while the “Herbal Green” version features an exclusive stag’s head pourer.
Christian Suding, Global Team lead Brand Marketing & Collabs at Mast-Jägermeister SE, stated: “Together with Pantone, we have evolved our unmistakable brand colors. Our biggest icon, the square bottle is at the heart of both limited design packs and the monochrome design elevates them into true collectors’ pieces.”
Only 560 packs of each color are available online across selected global markets, including 100 packs of each edition in global travel retail through Gebr. Heinemann (RRP €199). A digital campaign with Gebr. Heinemann offers early access to consumers who register from September 3 on the Heinemann x ME loyalty program at www.heinemann-shop.com. General sales begin on September 9 at the Gebr. Heinemann webshop.
AnNa (Job Share Ann-Kathrin Fürer & Nadja Gamm), Gebr. Heinemann Head of Advertising and Promotion LTC, commented, “These limited-edition packs are a perfect blend of creativity and convenience, offering travelers a unique and memorable shopping experience. The collaboration with Pantone® to redefine Jägermeister’s core colours ensures that these vibrant packs will stand out in travel retail. We believe these colours will inspire travelers, making their shopping experience truly unforgettable.”
Stephanie Cleary, Mast-Jägermeister Trade Marketing Director Global Travel Retail, added, “Consumer engagement is at the heart of our strategy to drive appeal amongst Jägermeister fans. This collaboration with Pantone® translates the universal language of colour into a vivid expression of Jägermeister that will engage design aficionados worldwide.”
