September 3 2024  |  Spirits & Tobacco

KOI Global announces strategic distribution agreement with Blue Caterpillar

By Laura Shirk


The agreement will cover global travel retail, Latin America and Caribbean domestic markets

KOI Global LLC, owner of Botanical Rum brand Candela Mamajuana, has entered into a strategic distribution agreement with US company Blue Caterpillar to cover global travel retail, Latin America and Caribbean domestic markets.

Described as the Dominican Republic's legendary botanical rum, Candela Mamajuana is crafted with a unique blend of natural botanicals and herbs. Capturing centuries of the Dominican Republic's rich culture and history, it is the only premium rum in the market infused with Mamajuana botanicals. From its aromatic notes to smooth finish, Candela Mamajuana is a "true testament" to the artistry and tradition of the Dominican rum craft.

Candela is made with only natural ingredients (no artificial colors or synthetic flavors). And it is made from single-origin sugar cane juice distilled from 100% estate-grown sugar cane juice (not molasses).

Candela Mamajuana is one of the fastest-growing rum brands and enjoyed by a fiercely loyal consumers.

“We're thrilled to announce our exciting new partnership with Candela Mamajuana Botanical Rum & Koi Global LLC! This collaboration brings together the exceptional quality of Candela's expertly crafted rum with our robust distribution network in travel retail and beyond, promising an exhilarating journey for rum enthusiasts around the world. Get ready to savor the unique botanical flavors of Candela in a store near you soon! Cheers to new beginnings and extraordinary spirits,” comments Christoph Henkel, Co Founder & COO at Blue Caterpillar.

“The partnership with Blue Caterpillar marks a significant milestone for Candela Mamajuana. We couldn't have picked a better team than Christoph and Michael, whose unparalleled experience make them the perfect partners for our expansion across the GTR, Caribbean, and Latin American markets. We’re also excited to be releasing our all-new packaging with the Blue Caterpillar network, as the exclusive launch partners,” says Alejandro Russo, Founder & CEO at KOI Global LLC.

To celebrate this announcement, Alejandro Russo will be available for meetings and discussions with industry peers, commercial partners, and brand stakeholders at Blue Caterpillar's stand (Green Village, J53) at the TFWA Cannes 2024 World Exhibition and Conference in October.

For further information, inquiries, or interview requests, please contact: info@bluecaterpillarfarm.com

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