William Grant & Sons to focus on execution in excellence at TFWA Cannes
Inspired by the recently opened shop-in-shops across selected APAC airports, William Grant & Sons' is set to introduce a bold new stand design at TFWA Cannes (GO Golden Village)
William Grant & Sons is set to introduce a bold new stand design at GO2 Golden Village at this year’s TFWA World Conference & Exhibition in Cannes.
Inspired by the recently opened shop-in-shops across selected APAC airports, the retail concept is built around shopper needs and behaviors in duty free.
The space will showcase Glenfiddich and The Balvenie exclusive and high-aged liquids and includes interactive touchpoints and a personalized gifting experience.
This sophisticated home of The Balvenie and Glenfiddich is a tribute to the craftsmanship and knowledge of William Grant & Sons’ Malt Masters, celebrating the passionate character and pioneering spirit behind its most refined creations.
At TFWA World Exhibition, featured brands will include William Grant & Sons’ renowned The Balvenie and Glenfiddich Single Malt whiskies, alongside standout Hendrick’s and Silent Pool gins. Exciting new SKUs displayed on-stand at the exhibition will include the global travel retail exclusive Silent Pool Mediterranean Expression, a new addition to The Balvenie Cask Collection and a Glenfiddich Grand Series Limited Edition. Hendrick’s will take the opportunity to unveil a brand-new Cabinet of Curiosities expression with a highly exclusive event that same week.
Featured brands at the show will include William Grant & Sons’ renowned The Balvenie and Glenfiddich Single Malt whiskies, alongside standout Hendrick’s and Silent Pool gins
Rufus Parkinson, William Grant & Sons’ Regional Managing Director – Global Travel Retail, is confident that the company’s portfolio is curated to meet the needs and demands of todays’ traveling adult consumers.
“The spirits category in travel retail is changing with customers increasingly on the lookout for something different, something outstanding from their trusted brands. Our portfolio for this year’s TFWA World Exhibition includes channel-exclusive, limited edition and brand-new expressions that will appeal to a wide range of customers looking for new tastes and exclusive propositions.
“Our brands ensure that we remain at the forefront of the spirits category, offering not only the right products, but also the complete support of our retailing partners. We are confident that this year’s show is going to be a great success and we are looking forward to discussing our brands and our plans in the channel with travel retail stakeholders. At the same time, we hope they will also join us to sample our category-leading brands especially at cocktail hour,” he says.
William Grant & Sons will host cocktail hours highlighting its various brands from 5:00pm to 6:00pm during the TFWA world Exhibition, with Silent Pool Gin featured on Monday, September 30.
Popular Monkey Shoulder blended malt Scotch whisky will hit the spotlight on Tuesday, October 1, with Hendrick's Gin to follow on Wednesday, October 2. Global Travel Retail Brand Ambassador Ashvin Joshi will be on-stand to share his extensive knowledge of the brands with visitors.
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