Campari Group GTR Americas and Royal Caribbean partner in promotions
Aperol Pool Party time onboard the Oasis of the Seas
Campari Group Global Travel Retail (GTR) Americas and Royal Caribbean kicked off the summer season with a first-of-its-kind experience on the Oasis of the Seas during the President's Cruise, hosted annually by Royal Caribbean International President and CEO Michael Bayley.
The week-long adventure kicked off on June 23 in Barcelona, Spain, journeying through the Western Mediterranean’s top destinations.
Campari Group GTR Americas presented two signature events: an Aperol Pool Party and a Campari evening, each designed to place vacationers at the center of the action.
Biancamaria Sansone, Marketing & CCM (Channel & Customer Marketing) Director of Global Travel Retail at Campari Group, said, “The 2024 President's Cruise on Royal Caribbean’s Oasis of the Seas embarked on a remarkable adventure through the Western Mediterranean, featuring visits to some of the most renowned destinations within the region, including Italy. This partnership with Royal Caribbean presented a unique opportunity to bring to life the Aperol and Campari experiences in a perfect summer context and underscored our joint commitment to offering memorable experiences.”
Wearing the iconic Aperol orange, bartenders serve up the quintessential Aperol Spritz summer cocktail
The activations commenced early in the week with an Aperol Pool Party takeover. This event transformed the Caribbean-inspired pool deck into a lively summer celebration, in Aperol orange and complete with multiple photo opportunities. Upon arrival, vacationers were greeted in their rooms with a special Aperol-branded welcome kit and an invitation to gather poolside to enjoy Aperol Spritzes and vibe to live DJ sets featuring vibrant beats.
Engagement activities included exclusive gifts at the event and branded giveaways. Additionally, photobooths featuring thematic backdrops and props ensured that everyone could capture personalized moments, highlighting both brands’ commitment to bringing memorable experiences to life.
Later in the week, Campari took center stage during an evening on Oasis. Live entertainment set the stage, enhanced by a selection of Campari’s cocktails, including one exclusively designed for the President’s Cruise and the Negroni. The evening also featured exclusive giveaways, DJ sets and photo opportunities.
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