Malfy Gin and Missoni unite Italian craftsmanship in limited-edition bottle
Pernod Ricard’s Malfy Gin has joined forces with renowned Italian fashion house Missoni to create a limited-edition Malfy Gin Rosa bottle. This exclusive release features Missoni’s signature zigzag pattern adorned with elegant silver accents. The collaboration showcases the shared Italian heritage of both brands, combining Malfy Gin’s expertise in premium spirits with Missoni’s iconic design aesthetic. Together, they embody the joy, style and vibrancy of Italian culture and lifestyle.
The Malfy Gin Rosa limited-edition bottle comes in a collectible gift box. The gin’s recipe remains unchanged, featuring handpicked juniper, Italian lemons, and fresh Sicilian pink grapefruit, evoking the essence of the Amalfi Coast. This fashionable spirit is ideal for spritzes or gin and tonics, best enjoyed at sunset with friends.
Alberto Caliri, Missoni Home Creative Director, stated: “We are pleased to unveil our unique collaboration with Malfy. This creation seamlessly blends our signature artistry and vibrant aesthetics with the refined sophistication of super premium gin. Crafted with elegance and infused with passion, it celebrates the timeless essence of Missoni.”
Murielle Dessenis, VP Marketing Global Gins at The Absolut Group, part of Pernod Ricard, added: “We are beyond thrilled and honoured to be collaborating with luxury maison Missoni. This collaboration transcends the ordinary. It’s not just about fashion or spirits, it’s about bringing together two likeminded brands that celebrate the very best of what Italy has to offer. We truly share the same DNA and know this is the perfect collaboration for our audience, who have a passion for fashion and are looking to impress in effortless style.”
The Malfy x Missoni limited-edition bottle in a collectible gift box is available in Italy, UK, Greece, and global travel retail since mid-July 2024. It can be found at Rome Airport through Lagardere, with plans to expand to Milan Malpensa Airport later this autumn. The recommended retail price is €55/£55.