Moët Hennessy partners with Avolta to introduce Les Caves de Champagne to the Americas
Le Caves de Champagne opens at São Paulo-Guarulhos International Airport with Avolta
Moët Hennessy Travel Retail has opened Les Caves de Champagne at São Paulo-Guarulhos International Airport. This innovative retail experience invites travelers to discover Moët Hennessy’s finest champagne offerings, all curated within a single, elegant space.
Located in Terminal 3 at Arrivals 9K, Les Caves de Champagne is described as a landmark project and the first retail concept of its kind by Moët Hennessy in the Americas. The permanent space, developed in partnership with travel retailer Avolta, brings together iconic Moët Hennessy champagne brands such as Armand de Brignac, Dom Pérignon, Veuve Clicquot and Moët & Chandon under one roof.
Les Caves de Champagne aims to provide travelers with a retail experience that transports them to the Champagne region’s historic cellars through an inspired ambiance and sophisticated textures.
The introduction of Les Caves de Champagne reinforces Moët Hennessy's commitment to excellence in travel retail
Yann Isambert, Vice President of Moët Hennessy Travel Retail Americas, said, “Les Caves de Champagne at São Paulo-Guarulhos International Airport is a unique concept that celebrates the heritage and craftsmanship of our prestigious champagne brands. The space is designed to offer travelers a truly immersive experience, allowing them to explore and appreciate the exceptional quality and rich history of our champagnes. For Moët Hennessy, this initiative not only strengthens our presence in the Americas but also reinforces our commitment to setting new standards in luxury travel retail.”
According to Moët Hennessy , the significance of Les Caves de Champagne “lies not only in its status as the first of its kind in the Americas but also in its role in uniting some of the world's most iconic champagne brands in an innovative retail environment”. “This pioneering concept aims to establish connections with other regions that offer similar experiences, further enhancing Moët Hennessy's leadership in the champagne universe.”
With São Paulo-Guarulhos International Airport being recognized as the number one airport in the Americas for champagne, the introduction of Les Caves de Champagne reinforces Moët Hennessy's commitment to excellence in travel retail. This new venture also enhances the airport’s reputation while setting a new standard for luxury retail experiences in the region.
Marcela Malta, Head of Liquor, Tobacco, and Food – Americas Category Management at Avolta, commented, “The collaboration with Moët Hennessy in establishing Les Caves de Champagne at São Paulo-Guarulhos International Airport has been an extraordinary endeavor. This cutting-edge retail space not only enhances the overall travel retail experience but also highlights São Paulo-Guarulhos International Airport’s prominence as the top destination for champagne in the Americas. Offering this unique opportunity to engage with such prestigious brands underscores our commitment to delivering unparalleled luxury experiences to our customers.”
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