June 5 2024  |  Spirits & Tobacco

Moët Hennessy Travel Retail launches Smoketrails Côte Rôtie Edition

By GTR Magazine Editor


Ardbeg Smoketrails Côte Rôtie Edition, along with its loveable Shortie mascot, launches in Asia

Moët Hennessy Travel Retail has launched the latest addition to Ardbeg’s Traveler’s Exclusive series – the Ardbeg Smoketrails Côte Rôtie Edition – in Asia in partnership with selected travel retailers.

This release is part of the Islay single malt Scotch whisky brand’s travel retail exclusive Smoketrails collection. Marking the second bottling in the collection, it offers whisky-loving Asian travelers a chance to explore the influence of different casks from around the world on the signature Ardbeg style.

The Ardbeg Smoketrails Côte Rôtie Edition marries classic Ardbeg bourbon barrels with highly sought-after wine casks from the Rhône region in the south of France. This fusion results in a vibrant and peppery expression with the casks imparting a flavor of complex minerality and earthiness to the whisky. Ardbeg fans will delight in the interplay of notes, with tar and peppermint featuring alongside a subtle fruitiness reminiscent of smoked cranberry and blackcurrant. A palate of dark chocolate and fondant cream emerges, leading to a lingering smoky finish accented with crispy bacon rinds and woodsmoke. This single malt is bottled at 46% ABV.


Adventure awaits: Ardbeg Smoketrails Côte Rôtie Edition features in high-profile promotions

Each edition of the Smoketrails series features Shortie, Ardbeg's beloved canine mascot, travelling the globe within a cask, symbolizing the journey from Ardbeg on Islay to the cask's origin. For the Smoketrails Côte Rôtie Edition, Shortie's journey takes him to the scenic vineyards of the Rhône region, where the Côte Rôtie red wine casks used to infuse the whisky with their unique flavors originate.

Ardbeg Smoketrails Côte Rôtie Edition is available in global travel retail, reaffirming Ardbeg's commitment to providing discerning travelers with exclusive and unparalleled whisky experiences. The launch kicks off in the Asia Pacific region, with three activation spaces in Taiwan, starting with a high-profile promotion (HPP) with Tasa Meng at Taoyuan International Airport. This is followed by the unveiling of the HPP with Ever Rich Duty Free at Taoyuan International Airport and a HPP with Ever Rich Duty Free at Penghu Airport in May and June.

Travelers can indulge in food pairings and tastings at these activations, immersing themselves in the rich flavors of Ardbeg's latest creation.

Ardbeg activations will also take place at prominent locations such as Hong Kong International Airport, Changi Airport, Hainan downtown stores and select airports in China, Australia and New Zealand. Consumers will receive a complimentary bandana with every purchase of the Smoketrails Côte Rôtie Edition.

REGION Asia
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