May 29 2024  |  Spirits & Tobacco

Bushmills and Avolta partner in exclusive 23 Year Old Madeira Cask release

By Wendy Morley

Bushmills 23 Year Old Madeira Cask is the latest addition to the Causeway Collection

Bushmills Irish Whiskey has partnered with Avolta to release a rare, limited-edition 23 Year Old Madeira Cask.

This new addition to the brand’s prestigious and carefully-curated Causeway Collection has been exclusively matured in Madeira fortified wine oak casks for 23 years, and hosts a cask strength ABV of 53.8%.

The whiskey will initially be available only from Avolta’s World Duty-Free stores at Heathrow Airport from the end of May, before global release one month later across Avolta travel retail outlets worldwide.

David de Miguel, Global Head of Liquor for Avolta, said, “We are thrilled to offer passengers visiting our World Duty Free stores at Heathrow Airport, this month-long exclusivity of the limited-edition Bushmills 23 Year Old Madeira Cask. Bushmills' Causeway Collection consistently generates a great deal of excitement among our customers, so we are eagerly anticipating the unveiling of this new expression”.

Bushmills said its “400 year-long thirst for the uncommon” provides the inspiration behind for its coveted Causeway Collection. These releases feature some of the rarest cask single malt cask finishes in the world.

The 23 Year Old Madeira Cask, which is aged exclusively in first fill Madeira oak casks, is no exception. Filled on June 30 2000, it is described as a single malt whiskey of unparalleled depth and complexity.

According to Alex Thomas, Bushmills 23 Year Old Madeira Cask has a sweetness which is "basically summer in glass"

Bushmills Master Blender, Alex Thomas, commented, “I wanted to share something truly unique for our partners at Avolta. I chose this single malt aged exclusively in Madeira casks for its distinct profile, bursting with summer fruits, sweet peach and roasted nuts.”

She explained the time-honored expertise of generations of Bushmills whiskey-makers, past and present, that have influenced this latest expression. “Each decision – from the cask selection and seasoning process, to the bottling and packaging – is testament to our restless pursuit of perfection and determination to delight consumers with ground-breaking and prestigious single malt whiskeys. Having spent 23 years maturing in Madeira casks alone, I’m confident this one will be hugely popular. Its luscious sweetness is basically summer in a glass.”

To mark the launch, Bushmills will conduct sampling and gifting activities in the World Duty Free store in Heathrow Airport Terminal 3, along with a competition offering travelers the opportunity to celebrate the release of the 23 Year Old Madeira Cask this coming Father’s Day. Each purchase of a Causeway Collection 23 Year Old Madeira Cask will enter the passenger into a dip draw for a miniature bottle of one of the expressions from previous Causeway Collection releases. Prizes will be awarded on an instant win basis while stocks last.

Bushmills 23 Year Old Madeira Cask will be available from World Duty Free stores at Heathrow Airport from May 29, 2024 with an RRP of US$507.

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