April 8 2024  |  Spirits & Tobacco

Cincoro Tequila Partners seals distribution partnership with Duty Free Global

By Wendy Morley


The Duty Free Gobal/Cincoro partnership will see five expressions available in travel retail

Duty Free Global, a specialist in global travel retail partnerships for wines and spirits brands, has announced a new agreement with Cincoro Tequila, an award-winning portfolio of luxury tequilas.

This collaboration marks a significant expansion for Cincoro, positioning its premium portfolio to reach discerning consumers across the globe through strategic distribution in premier airports and duty-free destinations. It will coincide with launches across numerous (domestic) markets in Asia, Europe and the Middle East.

Travelers will now have the opportunity to indulge in all five of Cincoro expressions, including the Blanco, Reposado, Añejo, Gold, and Extra Añejo.

Cincoro Tequila was launched in 2019 by five NBA legends including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. Cincoro Tequila has rapidly garnered acclaim, amassing over 28 prestigious awards in just five years. Renowned for its commitment to excellence, Cincoro "continues to set the gold standard for greatness in tequila".

Barry Geoghegan Founder of Duty Free Global expressed his enthusiasm for the partnership. “The entire team at Duty Free Global is delighted to launch our partnership with Cincoro Tequila, a delicious, luxury portfolio of tequilas," he said. "We have long admired the brand's dedication to producing exceptionally smooth tequilas, and we look forward to introducing this beloved brand to a wider international audience.”

The Cincoro Founders spent nearly three years creating Cincoro tequila and in the process, they created and tasted over 1,000 different tequilas before perfecting the award winning Cincoro taste profile. Cincoro is meticulously crafted using only high quality, mature 100% Blue Weber agaves, hand selected from both the Highlands and Lowlands of Jalisco. All the brand's tequilas begin as Cincoro Blanco and are then aged in Tennessee whiskey barrels.

“Duty Free Global are the leading experts on building brands in duty free and travel retail channels and we’re thrilled to partner with them to bring Cincoro’s smooth and delicious tequila to new international markets to build a global consumer base,” said Quentin Job, Managing Director International at Cincoro Tequila. “From the agave fields to the bottle design, greatness is woven into every aspect of the Cincoro experience and our collaboration with Duty Free Global ensures that Cincoro will be savored by discerning travelers worldwide.”

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