April 2 2024  |  Spirits & Tobacco

Imperial Brands to underline commitment to the region at Summit of the Americas

By Hibah Noor

Julia Neumaier, Global Duty Free Regional Manager for Region West, Imperial Brands

Imperial Brands will return to the IAADFS Summit of the Americas this month with a dedicated booth showcasing its wide range of cross-category brands, as the company reaffirms its confidence in the Americas, within the travel retail and duty free industry.

As the demands of traveling consumers continues to evolve, and with them the wider tobacco sector, Imperial Brands is committed to delivering a strong product portfolio.

Acknowledging the importance of providing a local offer for traveling consumers, the company's booth will highlight its popular American brands, such as Backwoods, USA Gold, Winston and Kool, alongside leading international brand, Davidoff cigarettes. Showcasing a wide portfolio of brands is central to Imperial’s offer, as the company recognizes the unique nature of the global travel retail environment as a shop window for adult smokers and nicotine users to both, find their favorite products and discover different offers.

The Imperial Brands team is looking forward to meeting with partners and stakeholders in the region, both new and long-standing, during the Summit of the Americas to discuss new opportunities and to share their vision for the category.

Imperial Brands Global Duty Free Regional Manager for Region West, Julia Neumaier, commented, “We are delighted to be returning to the Summit of the Americas with an Imperial Brands' booth, and this is a testament to our dedication to the Americas region and the travel retail industry. We extend our sincerest gratitude to IAADFS for their unwavering partnership and collaboration in advancing the Americas travel retail sector. Personally, I am looking forward to meeting with established, as well as new business partners to explore opportunities for the travelers in the Americas.

"We all want to deliver the perfect offer for our shoppers, so the more we can do to work closely with the wider industry to deliver more meaningful experiences for the consumer, the brighter the future is for us all.” The IAADFS Summit of the Americas takes place April 14-17 at the Palm Beach County Convention Center, Florida. Please visit Imperial Brands’ stand, number 515, during the show for more information.

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