March 14 2024  |  Spirits & Tobacco

ROCKS Whiskey Chilling Stones secures new Air Busan listing

By Laura Shirk

ROCKS Whiskey Chilling Stones reinforces its market share in the APAC region with the new Air Busan listing 

Gifting brand ROCKS Whiskey Chilling Stones has a new in-flight listing onboard Korea-based Air Busan.

The brand’s The Original ROCKS launched on March 1 on the airline’s in-flight shop ‘Fly & Buy’ and is also available on the Air Busan Duty Free website. This listing marks the continued expansion of the brand in the Korean travel retail market, with three airlines, Korean Air, Jin Air and Air Busan, carrying products.

Quentin Depigny , ROCKS Founder and CEO, said, “We are thrilled to be introducing our products to even more customers in Korea and beyond in partnership with Air Busan. With a fleet of 25 aircrafts serving over 28 destinations, this collaboration will further expand our brand presence in Asia. In fact, we now count 3 top airlines in Korea and have seen excellent results working with all of them to drive incremental sales. We look forward to a very successful collaboration with Air Busan.”

The Original ROCKS consists of six premium granite rocks, handcrafted and polished to perfection, curated for spirits connoisseurs to enjoy their whisky at the perfect tasting temperature, without diluting it. Standing out as an upscale gift product, this partnership aims at enabling cross-selling opportunities with the wines & spirits category. This new listing also reinforces the market share of ROCKS Whiskey Chilling Stones in the APAC region.

“At roughly the size and weight of a perfume, The Original ROCKS has demonstrated very strong market fit for the in-flight sector. In Asia & Korea especially, our product has been well received by travelers, many seeking quality gifts rather than yet another gadget,” Depigny added.

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