February 28 2024  |  Spirits & Tobacco

MONARQ and The Glenturret announce distribution agreement

By Laura Shirk

The Glenturret Core Range

MONARQ Group and Scottish distillery, The Glenturret, have announced a strategic distribution partnership for The Caribbean and Latin America. This collaboration marks a significant step in the brand's global expansion, bringing the exceptional quality of The Glenturret Single Malt Scotch Whisky to an even broader audience.

The Group will exclusively represent The Glenturret in these key markets, ensuring a premium experience for whisky enthusiasts across the Americas. With a shared commitment to excellence, both companies look forward to delivering the rich heritage and craftsmanship that defines The Glenturret brand.

The Glenturret Single Malt has a legacy dating back to 1763 and is celebrated for its handcrafted approach, capturing the essence of Scotland's whisky-making tradition. In 2019, The Glenturret was purchased by its current owners, the Lalique Group and Hansjörg Wyss. This distribution partnership aims to introduce more enthusiasts to the distinctive flavors and character that define The Glenturret's exceptional whiskies.

MONARQ’s Managing Director, Robert de Monchy, says, "The Glenturret is a real jewel in our Single Malt portfolio. The brand is redefining luxury Scottish Single Malt, producing whisky of the very best quality, sparing no expense. Under the leadership of master distiller Bob Delgarno, everything at The Glenturret is done with an incredible attention to detail and refinement, from sourcing to still to bottle. We are honored to be entrusted with the distribution of The Glenturret Single Malt in these vibrant markets and look forward to a mutually successful journey.”

The Glenturret’s Managing Director, John Laurie says, “Latin America and the Caribbean are really exciting territories for The Glenturret, for some time we have been eager to build our brand here but needed to find the right partner. The Glenturret is a genuinely scarce Single malt and finding partners who understand that and are able build our brand like they are an extension of our own team is rare to find; we are delighted to have found MONARQ and look forward to a long relationship.”

REGION Americas
Copyright 2024 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap