February 15 2024  |  Spirits & Tobacco

Bottega celebrates ten years of popular Prosecco Bar concept

By Wendy Morley

The Bottega Prosecco Bar at Istanbul Airport

Bottega SpA is celebrating the 10th anniversary of its successful Prosecco Bar format, which launched in January 2014 onboard the M/S Viking Cinderella.

Ten years on and the concept, according to Bottega, is an international success. Some of the most prestigious locations include dining venues inside some of the world’s major airports and in the high-end hotels.

The Prosecco Bar formula evokes the tradition of Venetian bacari, transforming a quick break into an experience of wine and taste.

Sandro Bottega, President of Bottega SpA, said, “After ten years we can say with deep pride that Prosecco Bar is a winning bet, not only for the numerous openings that have followed, but also and above all for the economic sustainability of the format that generates profits and creates jobs. It is also a catering and cafeteria formula that offers visibility to our wines, spirits and liqueurs. It is therefore a driver to consolidate Bottega brand awareness and to promote the wine and food culture of our country in the name of taste and the Bottega Bacaro philosophy.”

Bottega Prosecco Bar

The Prosecco Bar format was launched in 2014 on board the Viking Group’s Cinderella, which operates on the Baltic Sea. Over the years, it was then introduced at the international airports of Rome Fiumicino, Dubai, Venice, Istanbul, London Stansted, Birmingham, Prague, Bologna, Milan Malpensa and the two Bulgarian airports of Burgas and Varna.

The concept was created by Bottega with the aim of exalting the excellence of our country and gratifying the palate of the typical consumer. Specifically, it re-proposes the philosophy of the Venetian bacaro or informal osteria, where food is presented both as appetizers to be eaten at the counter, and as more structured dishes to be served at the tables.

The combination with Prosecco, favored for its versatility, and with other Italian wines closes the circle and contributes to making time spent in a bacaro a pleasant experience that enriches the spirit and refreshes the soul. In addition to Prosecco, sparkling wines of other fine grape varieties, prestigious reds (Amarone, Brunello di Montalcino, Ripasso, Chianti), dessert wines, a selection of white and barrique grappas, as well as a wide range of fruit and cream-based liqueurs are also offered.

In recent years, the Prosecco Bar offer has been progressively expanded to include signature cocktails, created ad hoc by expert bartenders, and, more-recently, to alcohol-free sparkling cocktails, which are emerging as a new consumer trend.

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