February 5 2024  |  Spirits & Tobacco

Beam Suntory launches ‘Brand Ambassador Excellence’ platform

By GTR Magazine Staff

Introducing Brand Ambassador Excellence, a new platform from Beam Suntory

Premium spirits specialist Beam Suntory has created a pioneering ‘Brand Ambassador Excellence’ platform, to promote learning and connection to support its global travel retail business.

Purpose-built for the travel retail environment, this new digital platform has been designed to ensure Brand Ambassadors have the in-depth knowledge necessary to deliver the best premium shopper experiences all over the world – and take their learning to the next level.

Simple and easy to navigate, Beam Suntory’s new platform offers a range of functionalities, all tailored to assist Brand Ambassadors in their day-to-day tasks and enhance their ability to engage with traveling consumers. A centralized digital learning hub invites users to immerse themselves in over 200 years of brand stories and industry knowledge. Assigned e-learning plans allow Ambassadors to focus on the key priorities for their location – and keep track of progress – while earning points for different achievements and milestones.

The platform is simple and easy to navigate and offers a range of functionalities

Calendar and campaign functions showcase launches, in-store activations, collaborations and limited time offerings, while the detailed portfolio section gives instant access to product images, tasting notes and unique selling propositions. The news section keeps users informed via the latest articles from across the Beam Suntory network. Push notifications highlight newly added content and information.

A social page allows Brand Ambassadors to connect with each other to create a global community, while sharing insights, ideas and successes in connection with Beam Suntory brands.

A social page allows Brand Ambassadors to create a global community

Beam Suntory Senior Brand Ambassador Excellence Manager Global Travel Retail, John Galiatsatos, said, “Global travel retail Brand Ambassadors play a crucial role in bringing our much-loved brands to life for consumers. They are our storytellers, connecting and building lasting relationships with our shoppers and consumers, and are a vital part of our mutual strategy with our retail partners to drive footfall into store.

“The Brand Ambassador Excellence Platform will help to drive sustainable growth for our brands by ensuring our Brand Ambassador community is always well-informed and connected to our brands. Beam Suntory is proud to accelerate our digital footprint and capabilities to provide this one-stop-shop to support our valued Brand Ambassadors.”

Beam Suntory Global Travel Retail Managing Director, Ashish Gandham, paid tribute to the contribution of Brand Ambassadors, who represent Beam Suntory brands in more than 61 locations around the world. “Beam Suntory GTR marked a significant milestone in 2023, officially surpassing pre-pandemic sales in this dynamic, growing channel. Our outstanding Brand Ambassadors played a critical role in helping us reach this milestone, and we will continue to invest in giving them the resources they need to be effective,” he commented.

“Beam Suntory is pleased to introduce this best-in-class digital platform to further empower our Beam Suntory Brand Ambassadors as we aim to drive consistent ‘Excellence in Execution’ and deliver a premium experience to our shoppers at airports, border stores and within the cruise sector,” Gandham added.

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