January 30 2024  |  Spirits & Tobacco

Hennessy opens flagship store at Haikou Meilan International Airport

By Hibah Noor

The new store houses an 80-square-meter haven dedicated to the brand's legacy and a range of cognac offerings

Moët Hennessy Travel Retail has announced the opening of Hennessy’s latest boutique at Haikou Meilan International Airport, in partnership with China Duty Free Group. Located at T2 Domestic Terminal, the new store houses an 80-square-meter haven dedicated to the brand's legacy and a range of cognac offerings.

Designed around the theme "The Essence of Hennessy," the store is described as a testament to the Maison's patrimony, terroir, and craftsmanship. White limestone and charcoal oak wood materials intertwine, creating a minimalist and contemporary canvas decorated with crafted details. "The black and white, organic, and geometric juxtapositions underscore its versatility, complexity, and openness to differences and complementary forces," says the brand.

Designed around the theme "The Essence of Hennessy," the store is described as a testament to the Maison's patrimony, terroir, and craftsmanship

Dragon's Odyssey: Hennessy's limited-edition Chinese New Year Collection

In line with the opening, the boutique launched a limited-edition Chinese New Year 2024 collection, designed by visionary artist Yang Yongliang, who is known for mixing traditional Chinese art with contemporary, innovative digital technology. Inspired by ancestral culture, Yang Yongliang's digital creation ‘Dragon’s Odyssey’ portrays the dragon’s surging power and the continuity of its legacy.

The limited-edition is made up of three of Hennessy's emblematic cognacs: Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis. All three cognacs have been reinvented by combining traditional drawings with the striking digital art of Yang Yongliang. Each bottle features a color that embodies the aspirations of the new year: red for joy and luck and gold for prosperity.

In line with the opening, the boutique launched a limited-edition Chinese New Year 2024 collection, designed by visionary artist Yang Yongliang

Hennessy's diverse portfolio of timeless craftsmanship

Visitors can also embark on a journey at the boutique to explore the brand’s portfolio. From the harmoniously balanced V.S.O.P cognac to its James Hennessy, which pays tribute to the founder's son, the offerings cater to every palate. Hennessy X.O, the Original X.O cognac, stands as an emblematic icon of Maison Hennessy. The exclusive duty free Hennessy X.X.O 1-L bridges duality, offering a powerful structure with aerial finesse. Finally, the Hennessy Paradis is also available as a "harmonious and graceful" option.

The shop marks a new chapter for Hennessy’s retail footprint in Hainan, blending tradition with innovation and providing a destination where travelers can immerse themselves in the essence of the Maison. As Maison Hennessy continues its legacy of cultural openness, the boutique at Haikou Meilan International Airport represents the finest cognac-making traditions and serves as a key strategic development with CDFG.

The limited-edition is made up of three of Hennessy's emblematic cognacs: Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis; all three have been reinvented by combining traditional drawings with the striking digital art of the artist

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