December 12 2023  |  Spirits & Tobacco

Loch Lomond announces distribution agreement with Blue Caterpillar

By Laura Shirk

Loch Lomond Group has entered into a strategic distribution agreement with US company Blue Caterpillar. The deal will cover travel retail Americas, Latin America and Caribbean domestic markets.

Under the agreement, Blue Caterpillar will be responsible for the distribution of the Loch Lomond Group portfolio, including Glen Scotia, Loch Lomond, Nobel Rebel, Spearhead, High Commissioner Blended Scotch, Littlemill, Glen’s Vodka and Champagne PIAFF.

Loch Lomond Group has established itself as a preeminent force in the spirits industry, boasting a meticulously curated portfolio that includes a diverse range of premium brands. The company's commitment to excellence is underscored by state-of-the-art facilities and a dynamic team that has consistently demonstrated an unparalleled ability to elevate lifestyle and desirability for its renowned brands.

Luke Maga, Managing Director – Global Travel Retail, Loch Lomond Group

Luke Maga, Loch Lomond Group Managing Director – Global Travel Retail, said, “The strategic partnership with Blue Caterpillar is an important step towards accelerating Loch Lomond Group’s growth in the Americas. We are keen to capitalize on the booming Scotch whisky market in the Americas with our portfolio that offers something for every occasion, as well as tap into the Champagne and gin sectors.”

Blue Caterpillar Co-Founder & CEO Michael Gebrael

Michael Gebrael, Blue Caterpillar Co-Founder & CEO, added, “We are honored to collaborate with Loch Lomond Group, a company synonymous with quality, innovation, and a rich heritage in the spirits industry. This strategic distribution agreement aligns perfectly with our mission to bring exceptional brands to consumers across Latin America, the Caribbean and travel retail. Loch Lomond Group's portfolio perfectly complements our commitment to delivering outstanding products to our discerning clientele."

The agreement comes at a time of remarkable growth in the whisky category, as highlighted by the International Wine and Spirits Competition (IWSC). According to the latest data from IWSC, the whisky sector has experienced significant expansion, affirming its status as a cornerstone of the spirits market. Blue Caterpillar is poised to leverage this trend by introducing Loch Lomond Group's distinguished whisky brands to a wider audience, capitalising on the category's increasing popularity and consumer demand.

Loch Lomond Group's commitment to quality craftsmanship and innovation aligns seamlessly with Blue Caterpillar's dedication to delivering exceptional products and experiences to consumers. This partnership marks a significant milestone for both companies, as they join forces to shape the future of the spirits industry in the region.

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